Business Development Analyst II - East

Anthology; United States; Remote; USD 71,000 - 85,000; Full time

Job summary

An innovative company is seeking a Business Development Analyst II to support its go-to-market strategy. This role involves engaging with potential clients, developing sales pipelines, and coordinating product demonstrations. You will play a critical role in driving early-stage engagement and collaborating with sales teams to align efforts with strategic growth priorities. The ideal candidate will have experience in sales development, strong communication skills, and a proactive mindset. Join a diverse and inclusive workforce committed to empowering educators and institutions through technology solutions.

Qualifications

• 1–2 years of experience in sales development or business development.
• Strong verbal and written communication skills are essential.
• Experience with CRM tools, preferably Salesforce.

Responsibilities

• Manage the front end of the sales cycle for Anthology Premium solutions.
• Conduct discovery calls and coordinate product demonstrations.
• Execute outbound prospecting and lead qualification.

Skills

Sales Development

Business Development

Lead Generation

Communication Skills

CRM Tools (Salesforce preferred)

Organizational Skills

Tools

Salesforce

Job description

Business Development Analyst II

Remote – United States

The Opportunity:

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visitwww.anthology.com.

Anthology delivers innovative technology solutions that help institutions and learners achieve their goals. As a Business Development Analyst II, you will play a critical role in supporting our go-to-market strategy by driving early-stage engagement, developing sales pipeline, and coordinating demonstrations for key products.

Primary responsibilities will include:

Discovery Call & Demo Coordination (Non-Blackboard/Reach Solutions)

• Managing the front end of the sales cycle for Anthology Premium solutions, such as Engage, Ally, Evaluate, Planning, and Outcomes

• Participating in and conduct discovery calls and take detailed notes during needs analysis
• Submitting Solution Engineer (SE) requests based on client context and objectives
• Scheduling product demonstrations and ensure internal alignment across teams
• Helping maintain consistent CRM accuracy for these early-stage opportunities

Pipeline Development for Blackboard and Reach

• Executing outbound prospecting and lead qualification to build pipeline for Net New Blackboard and Reach opportunities
• Conducting outreach to target high-potential institutions and key decision-makers, as identified by Regional Sales Managers (RSMs), Strategic Consultants, or Product Management
• Collaborating with Regional Sales Managers to align efforts with strategic growth priorities.
• Tracking outreach results and surface qualified leads for deeper engagement.

Targeted Outreach for Engage and Ally

• Proactively pursuing new conversations for Engage and Ally, with a focus on departments likely to benefit most from these solutions.
• Leveraging messaging that reinforces Anthology’s market leadership and counters competitive pressures.
• Partnering with marketing and sales to deploy campaigns and track performance.

Processing Transactions

• Processing fulfillment of certain point solutions, such as Portfolio, Encompass and Engage add-ons, or services requests to provide clients with additional requirements for these products and services.

The Candidate:

Required skills/qualifications:

• 1–2 years of experience in sales development, business development, or lead generation role—preferably in SaaS or EdTech.
• Strong verbal and written communication skills.
• Comfortable with outbound prospecting and coordinating complex schedules.
• Highly organized, results oriented, and proactive with attention to detail.
• A collaborative mindset and ability to support multiple sales reps concurrently. A solid team player.
• Experience with CRM tools (Salesforce preferred).

Preferred skills/qualifications:

• Familiarity with higher education processes and the technology landscape that supports higher education.
• Understanding of the sales cycle for SaaS-based education solutions.

Pay range is $71,900- $85,000/year depending upon experience. We use national and industry-specific survey data to assist in determining compensation. Additionally, we consider factors such as external market rate, budget for the role, and the compensation rates of current employees performing the same function. Some roles will have variable pay.

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employmentwithout regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.