Business Data Analyst, Field Marketing

Electrolit (CAB Enterprises); Houston (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

CAB Enterprises, Inc. is seeking a Business Data Analyst, Field Marketing to improve Electrolit's marketing effectiveness from Houston, TX.

The role builds streamlined Power Platform tools and dashboards that provide real-time visibility into daily field activities, including consumer sampling, event marketing, and festival activations. Responsibilities include designing Power Automate workflows, developing Power Apps for data capture, and creating Power BI dashboards to measure ROI and

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• 2–4 years of experience in marketing analytics or execution within CPG or food & beverage.
• Experience with marketing execution platforms (e.g., Repsly, GoSpotCheck) preferred.
• Familiarity with market research methodologies and competitive analysis.

Responsibilities

• Design and build Power Automate workflows to streamline event tracking and reporting.
• Develop Power Apps solutions for real-time event data capture and management.
• Collect and analyze field marketing data from marketing execution software such as Repsly.
• Create Power BI dashboards to monitor event performance, ROI, and engagement.
• Deliver actionable recommendations to optimize marketing spend and events.
• Partner with marketing teams to align data-driven insights with business objectives.
• Prepare reports and presentations communicating marketing outcomes and trends.
• Maintain data accuracy across marketing platforms and systems.
• Champion continuous improvement to enhance marketing efficiency.
• Perform additional duties as assigned.

Skills

Analytical skills

Problem solving

Collaboration

Time management

Communication

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Microsoft Power Platform

Power BI

Tableau

Excel

GoSpotCheck

Repsly

Job description

Overview

CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America’s premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.

At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.

Position Summary

The Business Data Analyst, Field Marketing is essential to enhancing Electrolit's marketing effectiveness through the development of processes and tools that capture field marketing activities. Leveraging the Microsoft Power Platform, this role builds streamlined tools and dashboards that provide real-time visibility into daily field operations, including consumer sampling, event marketing, and music festival activations

Location: Houston TX (on-site)

Principal Duties

• Design and build Power Automate workflows that streamline event tracking and reporting processes.
• Develop Power Apps solutions that enable real-time event data capture and management.
• Collect and analyze field marketing data from our marketing execution software, Repsly.
• Create Power BI dashboards to monitor event performance, ROI, and engagement metrics.
• Deliver actionable recommendations that optimize marketing spend and enhance event performance.
• Partner with marketing teams to align data-driven insights with strategic business objectives.
• Prepare comprehensive reports and presentations for leadership that communicate marketing execution outcomes and performance trends.
• Maintain data accuracy and integrity across all marketing execution platforms and systems.
• Champion continuous improvement initiatives that enhance marketing efficiency and operational effectiveness.
• Perform additional duties and projects as assigned.

Skills and Abilities

• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Power Platform and data visualization and reporting tools (e.g., Power BI, Tableau).
• Knowledge of marketing analytics and CPG industry trends.
• Ability to interpret complex data and communicate insights clearly.
• Excellent organizational and time management skills.
• Strong collaboration and interpersonal skills.
• Advanced proficiency in Microsoft Excel and other data analysis tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• 2–4 years of experience in marketing analytics or execution within CPG or food & beverage industry.
• Experience with marketing execution platforms (e.g., Repsly, GoSpotCheck) preferred.
• Familiarity with market research methodologies and competitive analysis.

Other Requirements

• Ability to travel up to 10% (overnight and out-of-region).
• Must be legally authorized to work in the U.S.
• Flexible to work occasional evenings or weekends for event support.

Physical Requirements

• Ability to sit for extended periods while working on a computer.
• Occasional lifting of marketing materials (up to 25 lbs).
• Ability to travel by air or ground transportation as needed.

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.