Brand Manager

Electrolit; Houston (TX); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Electrolit is seeking a dynamic Brand Manager in Houston, TX to oversee the development and execution of brand strategies. The role focuses on driving brand growth and implementing marketing campaigns while ensuring consistency across channels.

The ideal candidate will have a degree in Marketing and 5 years of experience in the beverage industry, strong analytical skills, and excellent project management abilities. The position offers a hybrid work model and is open to innovative, collaborative professionals.

Qualifications

• 5+ years of experience as a Brand Manager in the beverage industry.
• Strong understanding of consumer behavior and market research.
• Ability to work collaboratively with cross-functional teams.

Responsibilities

• Develop and implement brand strategies aligning with business objectives.
• Oversee marketing campaigns including advertising and promotions.
• Conduct market research to identify consumer trends.
• Manage product portfolio including new product development.
• Monitor brand performance through sales data and market analysis.

Skills

Brand management principles

Analytical skills

Communication skills

Project management

Collaborative personality

Education

Bachelor’s degree in Marketing or Business Administration

Master’s degree (preferred)

Job description

Overview

CAB Enterprises, Inc ('CAB Enterprises, or the 'Company') is the exclusive sales and customer service Company representing the Electrolit brand in the United States. The primary objective of the Company is to lead the growth of Electrolit sales in the United States.

Position Summary

We are seeking a dynamic and experienced Brand Manager to oversee the development and execution of brand strategies for Electrolit. The ideal candidate will be responsible for driving brand growth, increasing market share, and ensuring brand consistency across all marketing and communication channels.

Region

Houston, TX – onsite (hybrid)

Principal Duties

• Develop and implement brand strategies that align with the company’s business objectives.
• Oversee the creation and execution of marketing campaigns, including advertising, promotions, and digital marketing.
• Conduct market research to identify consumer trends, preferences, and competitive landscape.
• Manage the brand’s product portfolio, including new product development, packaging, and pricing strategies.
• Collaborate with cross-functional teams, including sales, product development, and design, to ensure brand consistency.
• Stay informed of industry developments, regulatory changes, and emerging trends to ensure the brand remains competitive and compliant.
• Monitor brand performance through sales data, market analysis, and consumer feedback.
• Manage relationships with external agencies and vendors to ensure the successful execution of marketing initiatives.
• Develop and manage the brand’s budget, ensuring efficient allocation of resources across marketing initiatives.
• Ensure all brand communications align with the brand’s identity and values.

Skills and Abilities

• Strong understanding of brand management principles and strategies within the beverage industry.
• Excellent analytical skills, with the ability to interpret market data and consumer insights.
• Effective communication, planning, and project management skills.
• Strong project management abilities, with a track record of successfully leading and executing marketing initiatives.
• Excellent interpersonal skills.
• Highly collaborative personality, always in search of the best solutions to create win-win situations.
• Self-starter but able to take direction, ability to work both independently and as a team player.
• Ability to adapt quickly to industry trends and changes, ensuring the brand remains competitive.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field required; Master’s degree preferred.
• 5 proven years of experience as a Brand Manager in the beverage industry or a related field.
• Strong understanding of consumer behavior, market research, and brand management.
• Excellent communication, leadership, and project management skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Creative thinking and problem-solving abilities.

Other Requirements

• Able and willing to travel (Travel up to 45%).
• Must be able to lift 25 pounds at times.
• Must be legally authorized to work in the USA.

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.