Business Data Analyst

EPITEC; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

EPITEC is seeking a detail-oriented Business Analyst in New York to enhance its Salesforce CRM system. This hybrid role involves cleaning and managing CRM data, collaborating with teams, and utilizing business intelligence tools to drive strategic insights.

Benefits

Flexible hybrid environment

Collaborative team

Exposure to high-impact projects

Qualifications

• 4+ years of experience in CRM management or data hygiene.
• Strong knowledge of Salesforce and BI tools.
• Experience in media or advertising sales operations is highly desirable.

Responsibilities

• Conduct audits and cleanups of Salesforce CRM data.
• Remap CRM records and develop dashboards using BI tools.
• Collaborate with cross-functional teams on data governance.

Skills

Salesforce

Data Hygiene

Tableau

Power BI

SQL

Analytical Skills

Problem Solving

Communication

Collaboration

Education

Background in business or finance

Tools

Domo

Excel

Job description

Hybrid – New York, NY (3 days/week in-office)

Full-Time | 4+ Years Experience Required

About the Role

We are seeking a detail-oriented and analytical professional to join our team as a Business Analyst This role is critical to ensuring the integrity, usability, and strategic value of our Salesforce CRM system. You will lead a comprehensive data hygiene initiative, remapping and restructuring CRM records to reflect our brand and division-level sales structure. Additionally, you will leverage business intelligence tools to transform clean data into actionable insights that drive decision-making across the organization.

Key Responsibilities

• Conduct intensive audits and cleanups of Salesforce CRM data, resolving duplicates and inconsistencies.
• Remap CRM records to accurately reflect brand and division-level sales structures (e.g., Febreze, Huggies, Pampers).
• Implement and maintain data hygiene protocols and governance policies.
• Consolidate data from multiple sources into a unified CRM system.
• Develop and maintain dashboards and reports using Tableau, Domo, and Power BI.
• Analyze large datasets to identify trends, support business strategy, and improve CRM usability.
• Collaborate with cross-functional teams including Sales, Marketing, and Business Operations.
• Create and enforce a Rules of Engagement (ROE) policy for CRM updates.
• Support marketing and sales initiatives through refined customer segmentation and clean data.

Qualifications

• 4+ years of experience in CRM management, data hygiene, or sales/business operations.
• Strong knowledge of Salesforce (HubSpot experience also a plus).
• Proficiency in BI tools such as Tableau, Power BI, and Domo.
• Experience with SQL and data querying preferred.
• Background in business or finance with strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Experience in media or advertising sales operations is highly desirable.
• Bonus: Experience with automation tools and Excel-based data workflows.

Why Join Us?

• Work in a flexible hybrid environment (3 days in-office weekly).
• Collaborate with a dynamic, cross-functional team.
• Play a key role in transforming our CRM and data infrastructure.
• Gain exposure to high-impact projects in a media and advertising-focused organization.