Business Analyst

VSG Business Solutions LLC; United States; On-site; USD 95,000 - 135,000; Full time

Job summary

VSG Business Solutions LLC is seeking a Senior Business Analyst to support high-visibility marketing and data analytics initiatives. You will translate business objectives into actionable requirements and user stories, partnering with product owners and engineering teams to shape roadmaps.

Ideal candidates bring strong facilitation, analytics depth, and hands-on GA4/GA360 experience to drive adoption in digital commerce environments.

Qualifications

• Bachelor degree with 3–5 years of BA experience supporting technology or data initiatives.
• Strong knowledge of business analysis methodologies and roadmapping.
• Experience in Agile environments with Product Owners to manage backlogs using Jira/Confluence.
• Hands-on web analytics experience with Google Analytics GA4 and GA360.
• Proficiency with SQL queries and the Microsoft 365 productivity suite.
• Excellent communication skills and ability to influence across groups.

Responsibilities

• Translate complex business objectives into actionable functional requirements and user stories.
• Collaborate with product owners, senior leaders, and engineering teams to drive roadmaps.
• Document requirements using process maps, workflows, and acceptance criteria.
• Support marketing technology domains: acquisition, audience modeling, campaigns, data feeds, insights.
• Lead large cross-functional sessions and participate in UAT and defect prioritization.
• Define MVP scope and phased delivery with clear metrics and reporting requirements.

Skills

Marketing analytics

Data analytics

Agile methodologies

Stakeholder management

Executive communication

Requirement elicitation

Education

Bachelor's degree

Tools

Jira

Confluence

SQL queries

GA4/GA360

Microsoft 365

Job description

• Strong Marketing and Data Analytics experience required
• Must have hands-on experience with Google Analytics GA4 and GA360

Position Overview

We are seeking an experienced Senior Business Analyst to support high visibility, customer facing technology initiatives focused on marketing and data analytics. This individual will serve as the critical liaison between senior business leadership, product owners, and technical delivery teams, translating complex business objectives into actionable functional requirements, user stories, and technology solutions. The ideal candidate brings a blend of business acumen, strong facilitation skills, analytical depth, and proven experience driving adoption on digital commerce or retail marketing platforms.

Key Responsibilities

• Build productive partnering relationships with product owners, senior business leaders, and engineering teams to advance strategic project goals and capability roadmaps.
• Elicit, analyze, and document business and functional requirements using industry standard techniques, including user stories, acceptance criteria, process maps, and workflow diagrams.
• Support core marketing technology domain functions, including customer acquisition, audience modeling and targeting, campaign management, customer file maintenance, data feeds, and customer insights.
• Identify operational gaps and inefficiencies between business needs and existing systems to help define Minimum Viable Product (MVP) scope and phased delivery schedules.
• Ensure data design aligns with business objectives by defining key reporting metrics, user personas, and data consumption workflows.
• Collaborate closely with technical teams to evaluate solution options, conduct trade off analyses, and participate in technical solutioning.
• Facilitate large, cross functional working sessions, JAD sessions, and stakeholder alignment meetings to achieve consensus on final requirements.
• Participate in User Acceptance Testing (UAT), review user feedback, and assist in prioritizing defect resolution and feature enhancements.

Required Qualifications

• Bachelor degree with 3 to 5 years of professional business analysis experience supporting technology or data initiatives.
• Strong working knowledge of core business analysis methodologies, including business process mapping, requirement elicitation, and roadmap development.
• Demonstrated experience working in Agile environments, collaborating directly with Product Owners to create, split, and prioritize backlogs using Jira and Confluence.
• Hands on experience with web analytics platforms, with practical knowledge of Google Analytics (GA4 and GA 360).
• Proficiency with data analysis tools, SQL queries, and the Microsoft 365 productivity suite.
• Proven ability to facilitate large group discussions, manage competing stakeholder priorities, and influence decision making across both business and technical groups.
• Excellent oral and written communication skills with strong executive presentation ability.
• Ability to work independently, manage multiple concurrent workstreams, and adapt to shifting priorities in a fast paced delivery cycle.

Preferred Qualifications

• Prior experience in retail, digital commerce, or omnichannel consumer facing environments.
• Background supporting enterprise data platform initiatives or customer data platform (CDP) rollouts.
• Experience with advanced digital marketing tools, campaign management engines, or customer segmentation systems