BU Category Marketing Manager - Foodservice Poultry

Tyson Foods; Springdale (AR); On-site; USD 90,000 - 130,000; Full time

Job summary

Tyson Foods in Springdale, Arkansas, seeks a Manager, Category Management for Foodservice Poultry. You will own category initiatives, turn market insights into action, and align cross-functional teams to drive growth.

This role partners with Sales, Marketing, Pricing, R&D, Sensory and Innovation while coaching Associate Managers. The ideal candidate has 5+ years in category management or marketing, a business-oriented degree, and strong analytical skills.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of experience in category management, marketing, market insights or strategy.
• Experience with Circana or syndicated market data is a plus.

Responsibilities

• Lead category strategy and planning for Foodservice Poultry (FSVAP) products.
• Evaluate market, consumer, operator and competitor dynamics to shape category priorities.
• Collaborate with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory and Innovation to drive growth.
• Coach and develop Associate Managers and manage multiple cross-functional projects.
• Present category recommendations to Sales, Marketing and senior leadership.

Skills

Category management

Marketing strategy

Market insights

Analytical

Cross-functional collaboration

Project management

Education

Bachelor's degree in business/marketing/economics/finance

MBA preferred

Tools

Circana

Excel

PowerPoint

Word

Job description

BU Category Marketing Manager - Foodservice PoultryYour privacy is important to us. This website uses cookies to ensure you get the best experience on this website. To learn more about how to control your cookies, the categories of personal information we collect on this website, and how we use that information, please visit our privacy policy.https://www.tysonfoods.com/privacy-policy# Tyson Foods, Inc.## BU Category Marketing Manager - Foodservice PoultryApply: Corporate - Springdale, Arkansas: Full time: Posted Today: R0491892**Job Details:****MANAGER, CATEGORY MANAGEMENT (FOODSERVICE POULTRY)**This is an opportunity for an analytical, strategic professional who can turn market and customer insight into action. In this role, you will lead category initiatives for our Foodservice Value-Added Poultry (FSVAP) business, delivering the analysis and recommendations that shape category strategy, portfolio decisions, and commercial growth.You will own a portfolio of category products and projects and partner with Sales, Marketing, Pricing/Revenue Management, R&D, Sensory, and Innovation to align the organization and deliver results. You will also coach and develop Associate Managers. **KEY RESPONSIBILITIES****Category Strategy & Planning*** Contribute to the annual situation assessment and category/brand strategy for FSVAP.* Evaluate internal strengths and weaknesses and external opportunities and threats, including consumer, operator, and competitor dynamics.* Track progress against category priorities and recommend adjustments.* Market, Customer & Competitive Intelligence* Lead monthly Circana category share tracking and reporting for FSVAP.* Translate category trends, consumer and operator behavior, and competitive activity into insights and recommendations.* Assess competitor and industry capacity and the implications of market shifts.* Portfolio & Product Strategy* Lead product and pricing performance assessments, quality monitoring, and competitive benchmarking.* Partner with Sensory on drivers of liking and competitive testing.* Lead white-space and gap analysis and renovation initiatives.* Lead SKU rationalization analysis and recommend portfolio actions.* Innovation & Growth Strategy* Partner with Innovation to turn white-space and gap analysis into opportunities.* Identify emerging consumer and operator needs and recommend priorities.* Brand & Commercial Enablement* Review Brand Marketing materials for alignment with category and customer insights.* Partner with Pricing/Revenue Management on performance and pricing decisions.* Develop and present category recommendations to Sales, Marketing, and senior leadership. **Leadership*** • Coach and develop Associate Managers.* • Manage multiple complex projects and align cross-functional partners to deliver results. **REQUIREMENTS:*** Education: Bachelor's degree in business, marketing, economics, finance, or other related field; MBA preferred.* Experience: 5+ years of experience in category management, marketing, market insights, strategy, or a related field* Computer Skills: Proficient in Excel, Word, and PowerPoint; experience with syndicated market data (e.g., Circana) preferred.* Communication Skills: Excellent verbal and written communication skills.* Special Skills: Knowledge of the foodservice and/or CPG industry preferred; Strong analytical and problem-solving skills, with the ability to turn market, customer, and competitive data into actionable insights; Solid understanding of category, portfolio, and pricing performance; Ability to coach and develop others; Strong project management skills and the ability to influence cross-functional partners in a fast-paced, changing environment.* Supervisory: Position may supervise Associate Manager direct reports* Travel: 1-4 Domestic trips per year* No sponsorship is offered for this role**LOCAL CANDIDATES WILL BE GIVEN PRIORITY**All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.**Relocation Assistance Eligible:**No**Work Shift:**1ST SHIFT (United States of America)**Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.**Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment. The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation. Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status. We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more. **If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice** **here****.** Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.