Digital News Producer: Web & Social

GRAY MEDIA; Negaunee Township (MI); On-site; USD 52,000 - 76,000; Full time

Job summary

WLUC-TV/Gray Media is seeking a Digital Content Producer to create and manage engaging content for Upper Michigan's top station across digital platforms. The role collaborates with the newsroom to push breaking news and continuing coverage, and to shape digital desk goals and day-to-day workflows.

The ideal candidate writes and edits with urgency, understands AP Style, and leverages analytics and social media to drive audience engagement.

Qualifications

• Experience writing and posting news content with urgency.
• Strong copy-editing and grammar skills.
• Knowledge of digital analytics and social media trends.

Responsibilities

• Create and manage digital news content across platforms.
• Write, edit, and publish stories with AP Style.
• Post and promote content on social media channels.
• Coordinate with newsroom for breaking coverage and events.
• Provide feedback to reporters and photographers on web stories.

Skills

News writing

Copy editing

Social media

Digital analytics

AP Style

Education

Communications/Marketing/Journalism degree

Job description

WLUC-TV/Gray Media is seeking a Digital Content Producer to create and manage engaging content for Upper Michigan's top station across digital platforms. The role collaborates with the newsroom to push breaking news and continuing coverage, and to shape digital desk goals and day-to-day workflows.

The ideal candidate writes and edits with urgency, understands AP Style, and leverages analytics and social media to drive audience engagement.