Branded Merchandise & Sourcing Strategist

Gunwerks, LLC; Cody (WY); On-site; USD 50,000 - 70,000; Part time

Benefits offered by this job

Comprehensive health insurance

Dental and vision insurance

Professional development

Employee discounts

Flexible paid time off

401K with company match

Company events

Profit incentive program

Job summary

Gunwerks, LLC in Cody, United States, is seeking a Branded Merchandise & Sourcing Strategist to manage the complete lifecycle of branded merchandise. This includes defining product strategy, sourcing, and ensuring high-quality standards.

The ideal candidate will have 4-6+ years of experience in product management or merchandising, with knowledge of luxury lifestyle brands. Strong collaboration skills and an appreciation for outdoor lifestyles are preferred.

Qualifications

• 4–6+ years of experience in product management, merchandising, or product development.
• Proven track record of building cohesive product lines with strong brand positioning.
• Deep knowledge of apparel manufacturing and fabric sourcing.

Responsibilities

• Conduct market research to identify opportunities aligning with the brand identity.
• Articulate the 'why' behind each product and ensure it reflects brand aesthetics.
• Negotiate with manufacturers and manage vendor relationships.
• Oversee the prototyping and quality assurance of merchandise.
• Collaborate with Creative and Sales teams on product launch strategies.

Skills

Product management

Merchandising

Brand positioning

Consumer behavior

Sourcing and vendor management

Education

4-6+ years experience in product management or merchandising

Job description

Branded Merchandise & Sourcing Strategist

Cody , United States

Why Gunwerks?

We're not your typical gun company. We're a tight-knit team of passionate individuals whoare committed to pushing the boundaries of long-range shooting. We believe in hard work,dedication, and a relentless pursuit of perfection.

Our rifles are more than just tools; they're an extension of the shooters' skill andpassion. Every rifle we produce has the potential to make a difference in the field,whether it's helping a hunter harvest an animal ethically or enabling a competitor toachieve their full potential.

We offer a competitive salary and benefits package, but more importantly, we offer thechance to be part of something special. You'll be working with some of the most talentedpeople in the industry, using cutting-edge technology to create products that are secondto none.

And we produce some of the best content on long range shooting and technology on our YouTube Channel (and on Instagram ,and Facebook ). Our content is 100% free.

Our Benefits Package:

• Comprehensive health insurance benefits with a generous employer contribution the first day of thefollowingmonth after your hire date, with the option to add dependents.
• Access to Dental, Vision, Accident, Life, Critical Illness, and Short-term Disability insurance.
• A strong commitment to training and professional development for all team members.
• Employee discounts on everything Gunwerks, as well as discounts from a host of industry companies andlocalbusinesses.
• Flexible paid time off policy starting with 20 days PTO and increase annually (10 are std company and US holidays).
• Automatic enrollment after 6 months of employment in a 401K with Roth options and company match.
• Company events for employees and families throughout the year.
• Company profit incentive program on day one.
• Employment:Contract/Part-time/Fractional
• Compensation: DOE

Position Overview

We are seeking a strategic and execution-focused individual to run Gunwerks Branded Merchandise & Apparel. In this role, you will own the entire lifecycle of Gunwerks branded merchandise—from market strategy and concept definition to vendor sourcing and final production.

You aren't just putting a logo on a t-shirt. You will be responsible for defining what products fit the Gunwerks ethos (including high-end, technical, and lifestyle), articulating why they belong in our catalog, and managing the supply chain to bring them to life with uncompromised quality.

Key Responsibilities

Strategic Product Development: Conduct market research to identify whitespace opportunities that align with Gunwerks' premium brand identity. Define the product roadmap for apparel, gear, and lifestyle accessories.

Brand Alignment & Curation: Articulate the "why" behind every product. Ensure all merchandise reflects our high-end aesthetic, durability standards, and resonates with our core demographic.

Sourcing & Vendor Management: Identify, vet, and manage relationships with domestic and international manufacturers, fabric mills, and decorators. Negotiate pricing, minimum order quantities (MOQs), and lead times.

Quality Assurance: Oversee the prototyping and sampling process. Ensure the materials, fit, and finish of all apparel meet luxury/premium standards.

Cross-Functional Collaboration: Work with the Creative team to plan launch strategies and develop designs, and E-commerce/Sales to optimize inventory levels and margin targets.

Qualifications & Experience

Experience: 4–6+ years of experience in product management, merchandising, or product development, specifically within premium apparel, or luxury lifestyle brands.

The "Strategic Eye": Proven track record of building a cohesive product line from scratch, with a strong understanding of consumer behavior and brand positioning.

Sourcing Network: Deep knowledge of apparel manufacturing, fabric sourcing (technical fabrics a huge plus), and production management.

Business Acumen: Strong understanding of gross margins, landed costs, supply chain logistics, and inventory management.

Culture Fit: An appreciation for the outdoor lifestyle, hunting, or precision shooting industries is highly preferred.

"Unique opportunity to expand my knowledge"

Dan Brunko
Process & Quality Machinist

Gunwerks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race,color, religion, age, sex, national origin, disability status, genetics, protected veteranstatus, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring,placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation, and training.