Brand Voice Copywriter & Content Creator

Vibe Credit Union; Novi (MI); On-site; USD 52,000 - 80,000; Full time

Job summary

Vibe Credit Union is seeking a Content Specialist (Copywriter) to translate ideas into clear, engaging content across our website, emails, blogs, social content, and video scripts. You''ll own projects from concept to final copy, ensuring messaging aligns with Vibe''s voice and supports member understanding of financial products.

The role emphasizes SEO and emerging AI-search strategies, collaboration with Marketing, Risk, and external partners, and growth in website publishing and

Qualifications

• 1–3 years of professional experience in digital content, copywriting, marketing communications, or a related field.
• Demonstrated copywriting ability supported by a portfolio or writing samples.
• Ability to speak confidently about your work, including audience, purpose, and feedback influence.
• Experience managing writing assignments, source materials, revisions, and deadlines.

Responsibilities

• Create content that connects across website, emails, blogs, social content, and video scripts.
• Write and edit website copy, emails, blog articles, social content, and scripts.
• Adapt messaging based on audience, channel, and purpose.
• Develop headlines, stories, and calls to action that enhance usefulness and engagement.
• Maintain Vibe's voice with appropriate tone across audiences and platforms.
• Research topics with subject-matter experts to ensure accurate, accessible content.
• Verify information against approved sources before publication.
• Collaborate with Marketing and external partners to translate briefs into content.
• Leverage SEO guidance to improve content visibility and performance.

Skills

Strong writing

Editing

Storytelling

Time management

Collaboration

SEO awareness

Curiosity

Job description

Vibe Credit Union is seeking a Content Specialist (Copywriter) to translate ideas into clear, engaging content across our website, emails, blogs, social content, and video scripts. You''ll own projects from concept to final copy, ensuring messaging aligns with Vibe''s voice and supports member understanding of financial products.

The role emphasizes SEO and emerging AI-search strategies, collaboration with Marketing, Risk, and external partners, and growth in website publishing and