Brand Content Architect & Voice Lead

Gesa Credit Union; Renton (WA); On-site; USD 50,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental, Vision, and Life

20 days PTO + 10 holidays

401(k) Match

Tuition Assistance

Employee discounts and perks

Job summary

Gesa Credit Union in Richland, Spokane, and Renton, WA seeks a Brand Content Strategist to lead copywriting and content strategy across all marketing channels. This senior role ensures clear, on-brand member communications and governs brand voice and editorial standards.

You will coordinate with SMEs, translate complex financial information into easy-to-understand content, and guide AI-powered content initiatives while maintaining human judgment and accuracy.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field; equivalent experience or training can be accepted in lieu of education
• Minimum five (5) years of experience in copywriting, content strategy, editorial strategy, marketing communications, brand marketing, or related work, required
• Demonstrated portfolio of strong copywriting across brands, campaign, digital, product, and member communications required

Responsibilities

• Serve as Gesa’s lead copywriter, creating and editing high-quality content across brand campaigns, web pages, emails, advertising, direct mail, product marketing, social media, branch materials, video and audio scripts, member communications, and community storytelling
• Lead content strategy, editorial planning, and copy development for major brand campaigns, community initiatives, member education, product marketing efforts, newsletters, community partnerships, giveback programs, and brand storytelling
• Coordinate input from subject matter experts and internal partners to translate complex information, including financial products and member benefits, into clear, useful, and meaningful member communications
• Serve as the internal authority on Gesa’s brand voice, ensuring content reflects its responsible, generous, human, optimistic, and playful personality while providing clear direction, thoughtful editing, and practical feedback across channels
• Lead the responsible adoption of AI and emerging content tools within Marketing by identifying useful applications, establishing practical workflows and standards, and helping teams improve ideation, research, content development, quality, and efficiency while maintaining Gesa’s brand standards, accuracy, and human judgment
• Develop and execute content strategies that strengthen member engagement, reinforce Gesa’s brand, and create a unified, recognizable story across digital, print, branch, and community channels
• Develop, maintain, and govern the tools and standards that guide Gesa content, including messaging frameworks, voice and tone guidance, editorial standards, product copy foundations, templates, approved language, content ownership expectations, AI supported content tools and resources, and examples of strong Gesa communications
• Own Gesa’s content governance practices, including content intake, briefing, review, approval, publishing, ownership, version control, review timing, lifecycle management, and clear decision rights
• Establish and maintain a content planning rhythm and editorial calendar that connects brand, campaign, product, web, community, social, email, and newsroom priorities
• Partner with the appropriate teams to improve website content, navigation language, search visibility, answer engine optimization, accessibility, calls to action, and ongoing content maintenance
• Conduct regular content audits to identify outdated, duplicate, unclear, missing, or underperforming content. Maintain a prioritized plan to update, consolidate, archive, or retire content as needed
• Use content performance, website behavior, search data, and member feedback to inform content priorities and improve future work
• Coach internal contributors on Gesa’s voice, writing standards, content tools, and best practices to strengthen content quality across the organization
• Adhere to all laws, regulations, and Credit Union policies and procedures

Skills

Copywriting

Editing

Storytelling

Brand voice

Education

Bachelor’s degree in Marketing or related field

Tools

CMS

Project management tools

Digital marketing platforms

Job description

Gesa Credit Union in Richland, Spokane, and Renton, WA seeks a Brand Content Strategist to lead copywriting and content strategy across all marketing channels. This senior role ensures clear, on-brand member communications and governs brand voice and editorial standards.

You will coordinate with SMEs, translate complex financial information into easy-to-understand content, and guide AI-powered content initiatives while maintaining human judgment and accuracy.