Brand Visual & Motion Design Strategist

Blue Shield of CA

San Diego (CA)

Hybrid

USD 120,000 - 180,000

Full time

7 days ago

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Job summary

Blue Shield of California seeks a strategic Brand Visual & Video Design Consultant to shape the enterprise brand through storytelling, motion design, and multimedia experiences. You will partner with executive leaders, communications teams, marketers, and product stakeholders to translate priorities into compelling narratives that strengthen audience engagement and brand equity.

You will guide scalable creative solutions, enterprise standards, and multimedia experiences ensuring cross-channel

Qualifications

Bachelor's degree or equivalent with 4 years of relevant experience.
7+ years leading brand strategy, visual design, creative direction, multimedia design, or integrated marketing initiatives within complex organizations.
Portfolio demonstrating visual design, video production, motion graphics, brand storytelling, and creative leadership.
Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), PowerPoint and AI-enabled creativity tools.
Experience developing and implementing brand standards, design systems, and creative frameworks for enterprise-wide consistency.
Ability to partner with senior leaders and cross-functional stakeholders, translating business objectives into strategic brand, visual, and storytelling solutions while influencing decisions.
Deep expertise in brand systems, visual identity development, creative strategy, and integrated campaign execution across digital, print, experiential, and motion channels.
Knowledge of motion graphics, animation, video production, content strategy, and emerging digital storytelling trends.
Strong understanding of accessibility standards and inclusive design for audience-centered communications.
Identify opportunities, assess risks, and recommend innovative solutions that strengthen brand equity and audience engagement.
Healthcare industry experience or similar regulated industries strongly preferred.

Responsibilities

Shape and evolve the enterprise brand through visual storytelling, motion design, and multimedia experiences.
Partner with executives and cross-functional teams to translate priorities into compelling brand narratives.
Develop scalable creative solutions, enterprise brand standards, and design systems for consistency across channels.
Influence stakeholders and secure alignment on branding decisions.
Lead and grow high-performing creative teams across digital, print, experiential, and motion channels.