Brand Visual & Video Design, Consultant

Blue Shield of CA; San Diego (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Blue Shield of California seeks a strategic Brand Visual & Video Design Consultant to shape the enterprise brand through storytelling, motion design, and multimedia experiences. You will partner with executive leaders, communications teams, marketers, and product stakeholders to translate priorities into compelling narratives that strengthen audience engagement and brand equity.

You will guide scalable creative solutions, enterprise standards, and multimedia experiences ensuring cross-channel

Qualifications

• Bachelor's degree or equivalent with 4 years of relevant experience.
• 7+ years leading brand strategy, visual design, creative direction, multimedia design, or integrated marketing initiatives within complex organizations.
• Portfolio demonstrating visual design, video production, motion graphics, brand storytelling, and creative leadership.
• Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), PowerPoint and AI-enabled creativity tools.
• Experience developing and implementing brand standards, design systems, and creative frameworks for enterprise-wide consistency.
• Ability to partner with senior leaders and cross-functional stakeholders, translating business objectives into strategic brand, visual, and storytelling solutions while influencing decisions.
• Deep expertise in brand systems, visual identity development, creative strategy, and integrated campaign execution across digital, print, experiential, and motion channels.
• Knowledge of motion graphics, animation, video production, content strategy, and emerging digital storytelling trends.
• Strong understanding of accessibility standards and inclusive design for audience-centered communications.
• Identify opportunities, assess risks, and recommend innovative solutions that strengthen brand equity and audience engagement.
• Healthcare industry experience or similar regulated industries strongly preferred.

Responsibilities

• Shape and evolve the enterprise brand through visual storytelling, motion design, and multimedia experiences.
• Partner with executives and cross-functional teams to translate priorities into compelling brand narratives.
• Develop scalable creative solutions, enterprise brand standards, and design systems for consistency across channels.
• Influence stakeholders and secure alignment on branding decisions.
• Lead and grow high-performing creative teams across digital, print, experiential, and motion channels.

Skills

Brand leadership

Stakeholder alignment

Visual storytelling

Motion design

Education

Bachelor's degree or HS Diploma/GED

Tools

Figma

Adobe Creative Suite

PowerPoint

AI-enabled design tools

Job description

Your Role

Blue Shield of California is seeking a strategic and influential Brand Visual & Video Design Consultant to help shape and evolve the enterprise brand through visual storytelling, motion design, and multimedia experiences. In this role, you will partner with executive leaders, communications teams, marketers, product stakeholders, and creative professionals to translate business priorities into compelling visual narratives that strengthen audience engagement, enhance brand equity, and advance organizational objectives.

You will provide strategic guidance while also helping develop scalable creative solutions, enterprise brand standards, and multimedia experiences that ensure consistency across channels and touchpoints. The ideal candidate combines strategic thinking, creative leadership, and hands‑on expertise in visual design, video production, and motion design, with the ability to influence stakeholders and deliver high‑impact brand experiences.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high‑performing teams, getting results the right way, and fostering continuous learning.

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 7 years of prior relevant experience leading brand strategy, visual design, creative direction, multimedia design, or integrated marketing initiatives within complex organizations
• Requires strong portfolio demonstrating visual design, video production, motion graphics, brand storytelling, and creative leadership
• Requires advanced proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), PowerPoint and emerging AI-enabled creative technologies
• Requires experience developing and implementing brand standards, design systems, and creative frameworks that drive enterprise-wide consistency
• Proven ability to partner with senior leaders and cross-functional stakeholders, translating business objectives into strategic brand, visual, and storytelling solutions while influencing decision‑making and gaining stakeholder alignment
• Deep expertise in brand systems, visual identity development, creative strategy, and integrated campaign execution across digital, print, experiential, and motion channels
• Knowledge of motion graphics, animation, video production, content strategy, and emerging digital storytelling trends
• Strong understanding of accessibility standards, inclusive design principles, and audience-centered communications
• Ability to identify opportunities, assess risks, and recommend innovative solutions that strengthen brand equity, audience engagement, and organizational objectives
• Healthcare industry experience or similar regulated industries strongly preferred

Hybrid

This role requires employees to be in‑office based on our hybrid workplace model, balancing purposeful in‑person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in‑office time based on business need.