Brand Visual & Video Design Strategist

Blue Shield of CA; Rancho Cordova (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Blue Shield of California seeks a strategic Brand Visual & Video Design Consultant to shape the enterprise brand through visual storytelling, motion design, and multimedia experiences. You will collaborate with executives, communications teams, marketers, product stakeholders, and creatives to translate priorities into compelling narratives enhancing engagement and brand equity.

The role combines strategic guidance with hands-on design, developing scalable creative solutions, enterprise brand

Qualifications

• Requires a bachelor's degree or High School Diploma/GED with 4 years of additional relevant experience in lieu of a degree.
• Requires at least 7 years of prior relevant experience leading brand strategy, visual design, creative direction, multimedia design, or integrated marketing initiatives within complex organizations
• Requires strong portfolio demonstrating visual design, video production, motion graphics, brand storytelling, and creative leadership
• Requires advanced proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), PowerPoint and emerging AI-enabled creative technologies
• Requires experience developing and implementing brand standards, design systems, and creative frameworks that drive enterprise-wide consistency
• Proven ability to partner with senior leaders and cross-functional stakeholders, translating business objectives into strategic brand, visual, and storytelling solutions while influencing decision-making and gaining stakeholder alignment
• Deep expertise in brand systems, visual identity development, creative strategy, and integrated campaign execution across digital, print, experiential, and motion channels
• Knowledge of motion graphics, animation, video production, content strategy, and emerging digital storytelling trends
• Strong understanding of accessibility standards, inclusive design principles, and audience-centered communications
• Ability to identify opportunities, assess risks, and recommend innovative solutions that strengthen brand equity, audience engagement, and organizational objectives
• Healthcare industry experience or similar regulated industries strongly preferred

Responsibilities

• []

Skills

Visual design

Video production

Motion graphics

Brand storytelling

Creative leadership

Stakeholder collaboration

Accessibility & inclusive design

Brand systems

Education

Bachelor's degree preferred

Tools

Figma

Adobe Creative Suite

PowerPoint

Job description

Blue Shield of California seeks a strategic Brand Visual & Video Design Consultant to shape the enterprise brand through visual storytelling, motion design, and multimedia experiences. You will collaborate with executives, communications teams, marketers, product stakeholders, and creatives to translate priorities into compelling narratives enhancing engagement and brand equity.

The role combines strategic guidance with hands-on design, developing scalable creative solutions, enterprise brand