Brand Studio Lead – Creative & Strategy

Southern Indiana, Inc.; Indianapolis, Northern (IN, KY); Hybrid; USD 60,000 - 70,000; Full time

Benefits offered by this job

Full benefits

Job summary

Goodwill Legacy Group is seeking a Marketing Creative Manager to lead our Creative Services team, overseeing designers, content managers, and external partners. You will steer creative workflows, provide strategic direction, and ensure brand-consistent marketing across print and digital projects while developing team members and production excellence.

The role requires strong leadership, portfolio evidence, and fluency with Adobe CC.

Qualifications

• Bachelor's degree in visual communications, graphic design, or related field preferred.
• Strong portfolio demonstrating graphic design and creative direction across print and digital.
• Proven ability to lead a creative team and collaborate with MARCOM and stakeholders.

Responsibilities

• Lead, coach, and develop a creative team including designers, content managers, and external partners.
• Oversee workflows, timelines, budgets, and resource allocation for multiple projects.
• Provide strategic creative direction and ensure brand consistency across materials.
• Conceptualize and design print, digital, environmental, signage, and promotional assets.
• Collaborate with MARCOM and stakeholders to define scope, budgets, and goals.
• Review work for quality, accuracy, and brand alignment; manage vendor relationships.
• Develop innovative creative solutions and present recommendations to internal stakeholders.
• Oversee environmental graphics and visual branding for various facilities; coordinate content production.
• Support digital initiatives and web-based creative efforts; monitor budgets for cost savings.
• Contribute ideas to marketing and organizational initiatives; stay current with design trends.

Skills

Graphic Design

Creative Direction

Project Management

Planning & Prioritization

Collaboration

Communication

Teamwork

Continuous Learning

Work Ethic

Technical Knowledge

Education

Bachelor's degree in visual communications or graphic design

Tools

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

Acrobat

Job description

Goodwill Legacy Group is seeking a Marketing Creative Manager to lead our Creative Services team, overseeing designers, content managers, and external partners. You will steer creative workflows, provide strategic direction, and ensure brand-consistent marketing across print and digital projects while developing team members and production excellence.

The role requires strong leadership, portfolio evidence, and fluency with Adobe CC.