Brand Strategy VP: Growth, Differentiation & Leadership

Calcium+Company; Philadelphia (Philadelphia County); On-site; USD 180,000 - 250,000; Full time

Job summary

Calcium+Company seeks a VP Director, Brand Strategy to define and advance the strategic vision for Brand Strategy across a significant portion of the portfolio. You will serve as a senior executive advisor to clients and internal leadership, ensuring brand strategy drives differentiation, competitive strength, and measurable business growth.

You oversee senior strategic leaders while shaping division capabilities, innovation, and commercial expansion.

Qualifications

• 15+ years in a strategy or brand leadership role
• Extensive experience leading large or complex brand portfolios
• Demonstrated executive leadership in positioning, brand platform development, and long-term brand growth
• Strong executive presence and ability to influence senior decision-makers
• Proven ability to drive measurable business growth through brand strategy
• Deep expertise in brand development and integrated marketing ecosystems
• Strong financial and commercial acumen
• Experience building and scaling high-performing strategy teams
• Ability to anticipate market shifts and translate them into forward-looking brand direction
• Exceptional communication, storytelling, and leadership capabilities

Responsibilities

• Define strategic standards and vision for Brand Strategy across assigned business
• Serve as senior executive strategic advisor to top-tier client stakeholders
• Oversee quality and differentiation of brand positioning and narrative frameworks across the portfolio
• Ensure alignment between brand strategy, creative expression, and performance objectives
• Drive strategic contribution to new business pursuits and agency growth initiatives
• Identify emerging category trends and evolving audience behaviors that inform brand evolution
• Shape division capability development across talent, tools, and methodologies
• Lead, mentor, and develop Group Directors and Directors
• Partner with senior agency leadership to align Brand Strategy with broader organizational priorities
• Champion a culture of clarity, innovation, accountability, and measurable business impact

Skills

15+ years in strategy/brand leadership

Executive leadership

Brand positioning

Brand platform development

Storytelling

Financial/commercial acumen

Team leadership and mentoring

Client advisory

Strategic vision

Industry trend analysis

Job description

Calcium+Company seeks a VP Director, Brand Strategy to define and advance the strategic vision for Brand Strategy across a significant portion of the portfolio. You will serve as a senior executive advisor to clients and internal leadership, ensuring brand strategy drives differentiation, competitive strength, and measurable business growth.

You oversee senior strategic leaders while shaping division capabilities, innovation, and commercial expansion.