Brand Strategy Senior Associate — Innovation Economy Campaigns

Aumni; Wilmington (DE); Presencial; USD 120.000 - 170.000; Jornada completa

Descripción de la vacante

J.P. Morgan is seeking a Senior Associate on the Brand team to shape Innovation Economy brand strategy and drive integrated campaigns across paid and owned channels.

You will translate business priorities into compelling briefs, messaging, and creative, partnering across strategy, media, insights, and agencies to move work from concept to production and optimization. The ideal candidate brings strategic judgment and hands-on execution, with experience leading campaigns end-to-end, strong

Formación

• 5+ years experience in brand marketing, integrated marketing, creative strategy, account management, or campaign development.
• End-to-end creative process experience from strategy to production.
• Experience leading integrated campaigns across paid and owned channels including social and digital video.
• Ability to translate complex business priorities into clear briefs and direction for creative partners.
• Strong creative judgment and concise, constructive feedback.
• Excellent project management; multiple workstreams, budgets, timelines, stakeholders.
• Strong writing, verbal, and presentation skills; ability to influence in a matrixed org.
• Experience leveraging AI tools to support creative development and campaign optimization.

Responsabilidades

• Partner with business and marketing leaders to translate Innovation Economy priorities into clear audience, messaging, and campaign objectives.
• Evaluate and shape strong strategic briefs and guide work from initial concept through production, launch, and optimization across video, social, digital, out-of-home, and owned channels.
• Lead day-to-day collaboration with internal and external creative and media, providing focused feedback and maintaining alignment across strategy, creative, production, and distribution.
• Evaluate creative ideas and executions for strategic fit, audience relevance, brand consistency, and channel effectiveness.
• Manage campaign workstreams, timelines, budgets, approvals, asset delivery, and key dependencies across internal and external partners.
• Partner with media and insights teams to define success measures, apply performance learnings, and improve creative over time.
• Build trusted relationships across key lines of business (J.P. Morgan, Innovation Economy) Brand, Media, Legal, Compliance, and other cross-functional teams to move work forward effectively.
• Apply J.P. Morgan brand standards while helping the work feel distinctive, relevant, and credible for founders and the innovation ecosystem.

Conocimientos

Brand marketing

Integrated campaigns

Creative strategy

Account management

Campaign development

End-to-end creative

Strategic briefs

Project management

Excellent communication

AI tools

Herramientas

AI tools

Descripción del empleo

J.P. Morgan is seeking a Senior Associate on the Brand team to shape Innovation Economy brand strategy and drive integrated campaigns across paid and owned channels.

You will translate business priorities into compelling briefs, messaging, and creative, partnering across strategy, media, insights, and agencies to move work from concept to production and optimization. The ideal candidate brings strategic judgment and hands-on execution, with experience leading campaigns end-to-end, strong