Brand Marketing Senior Associate — Innovation Campaigns

J.P. Morgan Chase & Co.; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

J.P. Morgan is seeking a Senior Associate on the Brand team to translate business priorities into compelling brand strategy and integrated campaigns across paid and owned channels.

You will partner with business, strategy, media, insights, internal creative teams and external agencies to craft strong briefs, differentiated messaging and persuasive creative. The ideal candidate combines strategic judgment with hands‑on execution, guiding work from concept through production, launch and

Qualifications

• 5+ years experience in brand marketing, integrated marketing, creative strategy, account management, or campaign development.
• Strong understanding of the end‑to‑end creative process, from strategy and briefing through concepting, production, trafficking, and optimization.
• Demonstrated experience leading integrated campaigns across paid and owned channels, including social and digital video.
• Ability to translate complex business priorities into clear briefs, messaging, and actionable direction for creative partners.
• Strong creative judgment and the ability to give concise, constructive feedback that improves the work.
• Excellent project management skills, with experience managing multiple workstreams, budgets, timelines, and stakeholders.
• Strong written, verbal, and presentation skills, with the ability to influence partners in a matrixed organization.
• Experience leveraging AI tools to support creative development, content creation, campaign optimization, or more efficient marketing workflows.

Responsibilities

• Partner with business and marketing leaders to translate Innovation Economy priorities into clear audience, messaging, and campaign objectives.
• Evaluate and shape strong strategic briefs and guide work from initial concept through production, launch, and optimization across video, social, digital, out-of-home, and owned channels.
• Lead day-to-day collaboration with internal and external creative and media, providing focused feedback and maintaining alignment across strategy, creative, production, and distribution.
• Evaluate creative ideas and executions for strategic fit, audience relevance, brand consistency, and channel effectiveness
• Manage campaign workstreams, timelines, budgets, approvals, asset delivery, and key dependencies across internal and external partners.
• Partner with media and insights teams to define success measures, apply performance learnings, and improve creative over time.
• Build trusted relationships across key lines of business (J.P. Morgan, Innovation Economy) Brand, Media, Legal, Compliance, and other cross-functional teams to move work forward effectively.
• Apply J.P. Morgan brand standards while helping the work feel distinctive, relevant, and credible for founders and the innovation ecosystem.

Skills

Brand marketing

Integrated marketing

Creative strategy

Account management

Campaign development

Project management

Presentation skills

AI in marketing

Video production (basics)

Digital media planning

Tools

Video production basics

Social/digital advertising platforms

Media planning

Job description

J.P. Morgan is seeking a Senior Associate on the Brand team to translate business priorities into compelling brand strategy and integrated campaigns across paid and owned channels.

You will partner with business, strategy, media, insights, internal creative teams and external agencies to craft strong briefs, differentiated messaging and persuasive creative. The ideal candidate combines strategic judgment with hands‑on execution, guiding work from concept through production, launch and