Brand Strategy & Campaigns Lead, Innovation Economy

JP Morgan Chase; Chicago (IL); On-site; USD 71,000 - 115,000; Full time

Job summary

JP Morgan Chase seeks a Brand Marketing Senior Associate for the Innovation Economy. Based in NYC, Chicago or Wilmington, you will translate business priorities into brand strategy and integrated campaigns across paid and owned channels.

You will partner with cross-functional teams to develop briefs, messaging, and creative that resonate with founders and the startup ecosystem, while applying brand standards and delivering measurable impact.

Qualifications

• 5+ years in brand marketing, integrated marketing, or campaign development.
• End-to-end creative process experience from strategy to production.
• Experience leading integrated campaigns across paid and owned channels.
• Ability to translate business priorities into clear briefs and direction for creatives.
• Strong written, verbal, and presentation skills; able to influence stakeholders.
• Experience leveraging AI tools to support creative development.

Responsibilities

• Partner with leaders to translate priorities into audience, messaging, and campaign objectives.
• Shape strategic briefs and guide work from concept to production and optimization.
• Collaborate with internal/external teams across creative and media for alignment.
• Evaluate ideas for strategic fit, audience relevance, and channel effectiveness.
• Manage campaign workstreams, budgets, timelines, and dependencies.
• Define success measures with insights teams and improve over time.
• Build relationships across lines of business to move work forward.

Skills

Brand marketing

Campaign management

Creative strategy

Project management

Executive communication

AI tools

Job description

JP Morgan Chase seeks a Brand Marketing Senior Associate for the Innovation Economy. Based in NYC, Chicago or Wilmington, you will translate business priorities into brand strategy and integrated campaigns across paid and owned channels.

You will partner with cross-functional teams to develop briefs, messaging, and creative that resonate with founders and the startup ecosystem, while applying brand standards and delivering measurable impact.