Assistant Brand Manager

Melaleuca: The Wellness Company; Idaho Falls (ID); On-site; USD 52,000 - 65,000; Full time

Job summary

Melaleuca: The Wellness Company in Idaho Falls is seeking an outstanding Marketing Assistant Brand Manager to support brand management, business analysis, and marketing programs aligned with strategic objectives.

Under the Category Manager, you will drive product plans, marketing campaigns, market analysis, and cross-functional collaboration to expand the Melaleuca brand portfolio and enhance consumer value.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or equivalent.
• Able relocate to Idaho Falls, Idaho.
• Cumulative GPA is not specified; strong organizational skills emphasized.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects.

Responsibilities

• Manage product P&Ls, launch plans and promotional strategies.
• Drive ideation and creation of brand ideas for new products with cross-functional teams.
• Identify brand opportunities to grow Melaleuca's portfolio and support purchasing.
• Perform market analysis and report on consumer/product trends.
• Develop product concepts' Basis of Interest and product plans.
• Develop and manage Marketing Plans including positioning, pricing, promotion, and advertising.
• Analyze competitors and substantiate product claims with R&D and Legal.
• Create brand stories with data from ingredients, sourcing, and patents.
• Manage consumer research and copy platforms for packaging with graphics.
• Analyze packaging and coordinate with purchasing/operations.
• Organize cross-functional project teams for product development, forecasting, quality, and distribution.

Skills

Brand management

Marketing analysis

Communication skills

Creativity

Project management

Education

Bachelor's Degree in Marketing, Business, Communications, or equivalent

Tools

Microsoft Word

Microsoft Excel

Job description

“Enhancing the Lives of Those We Touch by Helping People Reach Their Goals”

Melaleuca has firmly supported this mission statement since our humble beginning in 1985. Everything we accomplish is done with an eye toward promoting the physical, environmental, financial, and personal wellness of those around us. Our focus has always been on wellness. By manufacturing and selling effective, high quality, natural, health oriented products we help people live more vibrant, healthier, and happier lives. When you walk through the doors at Melaleuca, you can feel it immediately. This is The Wellness Company.

We have achieved consistent and profitable growth with our annual revenue hitting over $2 billion dollars. We now have over 4,500 employees and operations in 20 countries around the world. Melaleuca is positioned to grow even more rapidly in upcoming years. To help keep up with this growth we are looking for an outstanding Marketing Assistant Brand Manager.

Under the direction of the Category Manager, the Assistant Brand Manager assists the Brand Team in the execution of key brand responsibilities including all aspects of brand management, business analysis and marketing programs that support strategic business objectives.

Responsibilities

• Manage product P&Ls, launch plans and promotional strategies
• Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams
• Identifies key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model
• Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends.
• Develops Basis of Interest platforms for product concepts.
• Develops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of command.
• Develops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products.
• Analyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claims.
• Develops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc.
• Develops and manages consumer research.
• Develops Copy Platforms for product package labeling working with and giving direction to graphics department.
• Analyzes and develops packaging for assigned products working with and giving direction to purchasing and operations.
• Organizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or equivalent.
• Able relocate to Idaho Falls, Idaho
• Cumulative GPA of 3.75 or higher
• Detailed work and organizational skills.
• Ability to analyze problems and create solutions.
• Ability to work independently and follow through on projects.Ability to maintain confidentiality of sensitive areas.
• Excellent written and verbal communication skills.
• Ability to work under stress.
• Strong creativity skills.
• Word processing and spreadsheet skills.
• Communicate (hearing &speech) with individuals in person and by telephone in a tactful and courteous manner.
• Visually read reports, computer screen, etc.
• Strong customer relation skills for conflict situations.

Why Melaleuca

Melaleuca is one of the leading Health and Wellness companies in the world. We manufacture and distribute nutritional, pharmaceutical, personal care, facial care, home hygiene, and other wellness products and distribute them directly to the consumer through a full-service catalog and Internet shopping system. We carefully craft products used every day with the highest standards of safety, health, and wellness in mind.

This revolutionary system is changing the way hundreds of thousands of people shop by eliminating the middleman and reducing marketing and distribution costs. This enables the company to spend more on research and high-quality, ecologically-sensible ingredients, while maintaining reasonable prices.

Great culture

- flexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand dedicated to changing lives. Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect. Our employees and their families enjoy company parties and countless discounts around the community. We implement a very real open-door policy, and all employees are on a first name basis—it feels more like a family than a multi-national corporation.

Safe, uncrowded, affordable

- nestled in the heart of beautiful Eastern Idaho, Idaho Falls is a prosperous and vibrant community, as well as the gateway to recreational paradise. This unique setting provides numerous opportunities for total wellness -- social, physical, financial, and emotional. If you love outdoor activities, this is the place for you, with the Snake River running right through town, the Rocky Mountains dominating the horizon, and Yellowstone less than a 2-hour drive away.

Excellent compensation

- in addition to a competitive wage, we offer comprehensive benefits for our full-time employees that include all you would expect plus some remarkable surprises, such as a longevity bonus. Right here on-site, we provide a fitness center, free concierge service, and an employee restaurant.