Brand Strategy Lead — Global Gaming Campaigns

KRAFTON Americas; El Segundo (CA); On-site; USD 83,000 - 152,000; Full time

Job summary

KRAFTON Americas is seeking a Principal Brand Strategist for a 6-month W2 contract to lead brand identity across live paid media campaigns and strategic pitches to executive leadership. You will collaborate closely with cross-functional publishing craft experts and GPD partners, ensuring high-quality creative and consistent brand storytelling across announced and unannounced titles.

As a senior brand leader, you will translate product and market theses into compelling pitches, define audience

Qualifications

• Extensive experience guiding brand strategy for paid media campaigns.
• Ability to translate product and market theses into compelling pitches.
• Proven track record delivering brand consistency across campaigns and franchises.

Responsibilities

• Own brand stewardship across paid media campaigns, including copy review and approvals.
• Provide actionable feedback to creative teams, media partners, and agencies on assets.
• Coordinate with global product and development partners to manage brand requests.
• Translate product/market theses into executive pitches with strategy leads.
• Define brand positioning, identity, tone, and differentiation for proposed products.
• Uphold creative quality standards across outputs, from assets to presentations.
• Advise leadership on brand architecture, strategy, and resourcing.
• Ensure brand consistency across regional campaigns and global guidelines.
• Contribute to audience insights development for the Americas.

Skills

Brand strategy

Campaign management

Creative feedback

Audience insights

Executive pitches

Job description

KRAFTON Americas is seeking a Principal Brand Strategist for a 6-month W2 contract to lead brand identity across live paid media campaigns and strategic pitches to executive leadership. You will collaborate closely with cross-functional publishing craft experts and GPD partners, ensuring high-quality creative and consistent brand storytelling across announced and unannounced titles.

As a senior brand leader, you will translate product and market theses into compelling pitches, define audience