Principal Brand Strategist

KRAFTON Americas; El Segundo (CA); On-site; USD 83,000 - 152,000; Full time

Job summary

KRAFTON Americas is seeking a Principal Brand Strategist for a 6-month W2 contract to lead brand identity across live paid media campaigns and strategic pitches to executive leadership. You will collaborate closely with cross-functional publishing craft experts and GPD partners, ensuring high-quality creative and consistent brand storytelling across announced and unannounced titles.

As a senior brand leader, you will translate product and market theses into compelling pitches, define audience

Qualifications

• Extensive experience guiding brand strategy for paid media campaigns.
• Ability to translate product and market theses into compelling pitches.
• Proven track record delivering brand consistency across campaigns and franchises.

Responsibilities

• Own brand stewardship across paid media campaigns, including copy review and approvals.
• Provide actionable feedback to creative teams, media partners, and agencies on assets.
• Coordinate with global product and development partners to manage brand requests.
• Translate product/market theses into executive pitches with strategy leads.
• Define brand positioning, identity, tone, and differentiation for proposed products.
• Uphold creative quality standards across outputs, from assets to presentations.
• Advise leadership on brand architecture, strategy, and resourcing.
• Ensure brand consistency across regional campaigns and global guidelines.
• Contribute to audience insights development for the Americas.

Skills

Brand strategy

Campaign management

Creative feedback

Audience insights

Executive pitches

Job description

KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity. We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies and expanding our platforms and services to captivate an even larger fan base. Best known for the genre-defining worldwide sensation PUBG: Battlegrounds, our stellar studios based across the globe include PUBG Studios, Striking Distance Studios, Unknown Worlds, Bluehole Studio, RisingWings and more. In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.

KRAFTON Americas operates as the regional publishing arm of a Seoul-headquartered global studio, supporting a portfolio that includes the PUBG and Subnautica franchises. You will join a close-knit, high-accountability publishing team that works across multiple titles simultaneously, partnering closely with a cross-functional team of publishing craft experts. Our GPD counterparts own global strategy; our team's value lies in bringing deep regional expertise, agile execution, and a clear player perspective to the table.

As Principal Brand Strategist, you'll be the team's brand authority across that full surface: stewarding creative quality on live paid media campaigns, servicing brand requests from our GPD partners, and bringing brand and product identity to the strategic pitches the team carries to executive leadership. You'll also lend your brand and publishing skillset across the team's active workstreams, spanning both announced and unannounced titles. The mandate is deliberately broad, spanning upstream brand strategy and downstream creative stewardship, and it requires someone who can hold the quality bar in both.

This is a 6 month W2 contract.

RESPONSIBILITIES

• Own brand stewardship across the team's paid media campaigns, including copy and creative review and approval recommendations
• Provide direct, actionable feedback to creative teams, media partners, and agencies on campaign assets
• Manage intake, prioritization, and delivery of brand strategy and creative requests from global product and development partners
• Translate product and market theses into visually compelling, brand-grounded executive pitches, partnering with strategy leads
• Define brand and audience positioning for proposed products at the concept stage, including identity, tone, and differentiation
• Set and uphold creative quality standards across team outputs, from campaign assets to executive presentations
• Advise team leadership on brand architecture, campaign strategy, and creative resourcing
• Coordinate brand consistency across regional campaign work and global franchise guidelines
• Contribute to audience and community insight development for the Americas markets