Brand Strategy Lead for Multi-Channel Marketing

Sbdhousing; Blue Springs (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

A real estate marketing firm in Blue Springs, Missouri is seeking a creative strategist to lead brand direction and campaign strategy. The ideal candidate will have at least five years of experience in marketing with strong skills in brand development and performance analysis. Responsibilities include developing messaging, conceptualizing multi-channel campaigns, and working closely with media vendors and internal teams. This role is crucial for maximizing lead volume through innovative marketing strategies.

Qualifications

• 5+ years of experience in marketing with a strong agency or media background.
• Proven ability to lead brand and campaign strategies.
• Deep knowledge of multi-state advertising and media buying.

Responsibilities

• Develop and refine core messaging and brand positioning.
• Conceptualize multi-channel marketing campaigns across different media.
• Analyze campaign performance and recommend strategic adjustments.

Skills

Brand strategy development

Campaign management

Performance analysis

Vendor collaboration

Creative direction

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Suite

Google Docs

Salesforce

Job description

A real estate marketing firm in Blue Springs, Missouri is seeking a creative strategist to lead brand direction and campaign strategy. The ideal candidate will have at least five years of experience in marketing with strong skills in brand development and performance analysis. Responsibilities include developing messaging, conceptualizing multi-channel campaigns, and working closely with media vendors and internal teams. This role is crucial for maximizing lead volume through innovative marketing strategies.