Brand Strategy Lead for CPG & DTC Growth

Tovala; Chicago (IL); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Flexible paid time off

Healthcare coverage

401k with match

Free Tovala Oven

Paid holidays

Learning stipend

Casual dress code

Snacks and drinks

Tovala swag

Job summary

Tovala, a food-tech company reinventing home cooking, seeks a seasoned Brand Director to lead brand strategy, product marketing, content and social, and customer insights. You’ll partner with a creative director, oversee agencies, and serve on the Marketing Leadership Team reporting to the CMO.

You’ll bring 10+ years of brand leadership in CPG and DTC, a hands-on player-coach approach, strong creative direction, and a proven ability to blend brand with performance marketing to drive growth.

Qualifications

• 10+ years of brand leadership in CPG and DTC.
• Ability to set direction and execute briefs with direct feedback when needed.
• Proven experience creating TV campaigns and driving business outcomes.
• Strong understanding of brand and performance marketing integration.
• Fluent in consumer research and translating insights into choices.
• Curious, proactive, and capable of improving processes.
• Experience building and developing brand teams.
• Excellent cross-functional collaboration with Growth, Product, and Design.
• Proficient with AI tools to enhance marketing work.

Responsibilities

• Develop and evolve brand positioning and messaging hierarchy.
• Serve as brand steward and internal brand champion.
• Drive consumer insights into strategic choices.
• Own product marketing and connect it to the brand value proposition.
• Oversee creative execution with internal teams and agencies.
• Manage agency relationships and lead agency reviews.
• Own Tovala's voice across owned channels and influencers.
• Lead and develop the existing brand team.
• Contribute to Marketing Leadership Team and company strategy.

Skills

Brand leadership

People management

Creative direction

Brand vs performance

Consumer research

AI in marketing

Cross-functional collaboration

Strategic thinking

Brief writing

Campaign development

Job description

Tovala, a food-tech company reinventing home cooking, seeks a seasoned Brand Director to lead brand strategy, product marketing, content and social, and customer insights. You’ll partner with a creative director, oversee agencies, and serve on the Marketing Leadership Team reporting to the CMO.

You’ll bring 10+ years of brand leadership in CPG and DTC, a hands-on player-coach approach, strong creative direction, and a proven ability to blend brand with performance marketing to drive growth.