Brand Strategy Lead — Experiential Activations & Growth

AW1 Momentum-NA, Inc.; United States; On-site; USD 130,000 - 145,000; Full time

Job summary

Momentum Worldwide is seeking a Strategy Director to inspire and shape work for one of America’s biggest brands. You’ll lead strategy across major client assignments and partner with business leaders, creatives, designers, and more to inspire direction that leads to powerful work.

You'll report to the VP, Group Strategy Director and bring expertise in brand strategy, storytelling, and research to inform insights, strategy briefs and performance reporting.

Qualifications

• Must have 7+ years of experience in brand strategy for brand, creative or integrated agency.
• Bachelor's degree required.
• Passion for sports (soccer a major plus).
• Experience managing projects from start to finish with excellence.
• Mastery of brand strategy elements including positioning, profiling, architecture and messaging.
• Excellent storytelling, presentation and creative writing capabilities.
• Experience with retail brands and retailer trade/marketing teams a plus.
• Hands-on qualitative and quantitative research experience.
• Strong business acumen.

Responsibilities

• Be the champion for the brand and customer, leading strategy assignments and briefs.
• Own the work, manage projects to a high standard and flag barriers.
• Inspire teams and clients with story-driven presentations rich in insights.
• Collaborate with creatives and designers from ideation to execution.
• Ensure work is measured and reported with clear performance data.
• Share thought leadership to guide current or new work.

Skills

Brand strategy

Project management

Brand positioning

Audience profiling

Brand architecture

Messaging strategies

Storytelling

Presentations

Creative writing

Retail brands

Qualitative research

Quantitative research

Business acumen

Education

Bachelor's degree

Job description

Momentum Worldwide is seeking a Strategy Director to inspire and shape work for one of America’s biggest brands. You’ll lead strategy across major client assignments and partner with business leaders, creatives, designers, and more to inspire direction that leads to powerful work.

You'll report to the VP, Group Strategy Director and bring expertise in brand strategy, storytelling, and research to inform insights, strategy briefs and performance reporting.