Brand Strategy & Growth Associate (CPG)

Adecco (Portugal); Bridgewater Township (NJ); On-site; USD 80,000 - 110,000; Full time

Job summary

Global food and beverage manufacturer is seeking an Assistant Brand Manager to support strategic planning, budgeting, monthly reporting, and product management for the Nature’s Bounty brand. This role works closely with Finance, Media, Customer Strategy, Sales, Demand/Supply Planning, Medical, Legal, Regulatory, and Consumer Insights to help achieve brand objectives.

This position offers a collaborative environment where you will partner with cross-functional teams and manage budgets, develop

Qualifications

• 5+ years of professional experience, including 2+ years in a highly similar role.
• Branded CPG experience preferred.
• Advanced proficiency in Excel and PowerPoint.
• Strong analytical skills with data-driven insights.
• Strong communication, organization, planning, and cross-functional collaboration.
• Ability to manage multiple priorities and meet deadlines.
• Interest or experience in health and wellness is a plus.

Responsibilities

• Support annual brand planning by gathering key learnings and insights and helping develop brand strategies and marketing plans.
• Partner with Sales and Customer Strategy to translate brand strategy into effective selling materials.
• Manage brand budgets, including PO tracking, monthly financial deliverables, budget optimization, and coupon forecasting/redemption tracking.
• Lead Monthly Business Reviews by analyzing consumption and shipment data, new product performance, competitive activity, and program results.
• Support monthly GPS phasing using consumption trends, customer insights, and program updates.
• Coordinate packaging changes, bulk and new item requests, and partner with inventory teams to address out-of-stock issues and reduce write-offs.
• Work with Medical, Legal, and Regulatory teams to maintain and approve product claims.

Skills

Brand management

CPG experience

Cross-functional collaboration

Strategic planning

Analytical skills

Communication

Independence

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Global food and beverage manufacturer is seeking an Assistant Brand Manager to support strategic planning, budgeting, monthly reporting, and product management for the Nature’s Bounty brand. This role works closely with Finance, Media, Customer Strategy, Sales, Demand/Supply Planning, Medical, Legal, Regulatory, and Consumer Insights to help achieve brand objectives.

This position offers a collaborative environment where you will partner with cross-functional teams and manage budgets, develop