Assistant Brand Manager

Denken Solutions, Inc.; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Denken Solutions, Inc. is seeking an Assistant Brand Manager for Nature’s Bounty to support strategic planning, budgeting, and product management of the flagship brand. You will coordinate with Finance, Marketing, Sales, and Regulatory teams to achieve brand objectives.

The role requires strong MS Office skills, analytical mindset, and the ability to work independently while meeting deadlines. MBA preferred and CPG familiarity is a plus.

Qualifications

• 5+ years of professional experience, with at least 2 years in a closely related role.
• Branded CPG experience is preferred but not required.
• MBA preferred.

Responsibilities

• Support strategic planning by aggregating learnings to build brand strategies.
• Assist with budget tracking, coupon forecasting, and monthly financial deliverables.
• Lead Monthly Business Reviews and align GPS phasing with data trends and insights.
• Facilitate packaging changes and collaborate with inventory to monitor stock and write-offs.

Skills

Excel

PowerPoint

Data analysis

Cross-functional

Leadership

Time management

Education

MBA

Job description

• The Assistant Brand Manager, Nature’s Bounty is responsible for supporting the strategic planning, budgeting, monthly reporting and product management of our flag ship brand – Nature’s Bounty.
• This position would coordinate with cross functional teams, such as Finance, Media, Customer Strategy, Sales, Demand/Supply Planning, Medical, Legal, Regulatory and Consumer Insights to support achievement of brand objectives.

KEY RESPONSIBILITIES:

Strategic Planning:

• Support the annual planning process, aggregating key learnings and insights to build compelling brand strategies
• Collaborate with Brand Experience to build marketing plans that align with brand strategy, and meet brand objectives
• Collaborate with Sales/Customer Strategy to translate brand strategy into meaningful selling materials

Budget Management:

• Oversee brand budgets - tracking PO requests, optimizing mix as needed, submitting monthly financial deliverables
• Manage coupons – submitting code requests, forecasting and redemption tracking

Monthly Reporting:

• Lead Monthly Business Reviews – aggregating latest consumption and shipment data, new product performance, competitive entrants, tactical updates/results
• Support monthly GPS phasing with consumption trends, customer insights, and program changes to inform and enable consensus

Product Management:

• Facilitate changes to packaging, bulk and new item requests
• Partner with inventory team to track any OOS/issues and reduce write-offs

  Experience and Education Requirements:

  Experience:

  • 5+ years of professional experience with 2+ years in a highly similar role
  • Branded CPG industry experience preferable, but not required.

  Education:

  • MBA preferred.

  Preferred Skills:

  • Must be proficient in all Microsoft Office Suite applications, particularly Excel and PowerPoint.
  • Strong analytical skills and comfort level building analytical models and working with data to create actionable insights.
  • Must possess strong written and oral communication skills, and enthusiasm for leadership.
  • Ability to work independently and meet deadlines.
  • Must be able to multi-task and follow-up when responses are needed.
  • Strong organizational and planning skills are essential.
  • Proficiency in coordinating across cross-functional teams in a variety of corporate functions including sales, operations, finance, legal and regulatory.
  • Motivated, energetic, and excited to learn from great leaders in the CPG industry.
  • Passion for the health & wellness space a plus.