Brand Strategy Executive Director - Luxury Growth

Financialnarrative; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health care coverage

On-site health and wellness centers

Retirement savings plan

Tuition reimbursement

Mental health support

Job summary

Sapphire seeks an Executive Director of Brand to shape and elevate a premium lifestyle brand in New York. You will lead a high‑performing team, driving breakthrough growth through cross‑functional collaboration across Marketing, Product, Media, PR, and Experiential.

You will craft a bold brand vision, oversee multi‑million‑dollar campaigns, and measure ROI with advanced analytics, delivering emotionally resonant storytelling and industry‑leading campaigns.

Qualifications

• 10+ years in marketing/brand leadership at top-tier lifestyle brands.
• Proven track record leading iconic campaigns with measurable business impact.
• Experience building premium brands with cultural relevance and emotional storytelling.
• Exceptional creative judgment with a portfolio of leading work and agency partnerships.
• Ability to build, inspire, and lead high-performing teams in matrixed organizations.
• Relentless curiosity and commitment to innovation.
• Outstanding communication, presentation, and executive stakeholder management.
• Thrives in fast-paced environments with competing priorities.
• Meticulous attention to detail and strong organizational skills.

Responsibilities

• Set a bold vision for Sapphire’s brand using consumer insights and trends.
• Champion innovation and keep the brand ahead of market shifts.
• Elevate presence across touchpoints, ensuring aspirational, differentiated brand experience.
• Own integrated, full-funnel campaign strategy from creative briefs to go-to-market.
• Drive best-in-class creative development with agencies and talent.
• Lead brand investments, launches, and cross-functional initiatives.
• Oversee multi-million-dollar productions across film, social, and digital channels.
• Use analytics to inform strategy, optimize investments, translate data into insights, ROI.
• Manage brand budgets and investment allocation with disciplined spend and ROI.
• Attract, develop and mentor talent fostering curiosity and breakthrough performance.
• Collaborate across functions and senior leadership to align strategy and improve customer experiences.

Skills

Brand leadership

Executive stakeholder management

Creative judgment

Team leadership

Strategic thinking

Market positioning

Education

MBA or advanced degree

Job description

Sapphire seeks an Executive Director of Brand to shape and elevate a premium lifestyle brand in New York. You will lead a high‑performing team, driving breakthrough growth through cross‑functional collaboration across Marketing, Product, Media, PR, and Experiential.

You will craft a bold brand vision, oversee multi‑million‑dollar campaigns, and measure ROI with advanced analytics, delivering emotionally resonant storytelling and industry‑leading campaigns.