Brand Strategy & Engagement Lead

Fuze Health Inc.; Texas; Hybrid; USD 141,000 - 176,500; Full time

Benefits offered by this job

401(k) retirement savings plan

Dental and vision insurance

Flexible vacation time

Job summary

Fuze Health is seeking a Senior Manager for Brand Strategy & Engagement to lead the development and activation of brand positioning and integrated marketing narratives. This role requires collaboration with teams across marketing, product, and events to ensure consistent messaging in campaigns.

Ideal candidates will possess a strong background in strategic marketing and storytelling. The position is based in Wisconsin, and competitive benefits including flexible vacation and comprehensive health plans are offered.

Qualifications

• Proven experience in brand strategy and engagement marketing.
• Ability to translate complex messages into audience-centered narratives.
• Experience working with cross-functional teams.

Responsibilities

• Develop enterprise and business unit positioning.
• Create messaging frameworks and audience narratives.
• Ensure message consistency across marketing channels.

Skills

Strategic Marketing

Brand Strategy

Storytelling

Cross-Functional Collaboration

Job description

Job Summary

At Fuze Health, we put patients first and tirelessly address the most pressing needs in healthcare. We empower millions to digitally connect with care providers, essential health resources and needed treatments – and enable care providers, employers, health plans and life sciences companies to meaningfully enhance quality, outcomes and value. We are dedicated to helping our partners evolve and modernize to meet emerging patient and marketplace needs.

Job Summary

At Fuze Health, we put patients first and tirelessly address the most pressing needs in healthcare. We empower millions to digitally connect with care providers, essential health resources and needed treatments – and enable care providers, employers, health plans and life sciences companies to meaningfully enhance quality, outcomes and value. We are dedicated to helping our partners evolve and modernize to meet emerging patient and marketplace needs.

Fuze Health’s foundation is built upon the strategic combination of several proven, technology-powered innovators in the digital health, diagnostics, and pharmacy sectors. Our growing portfolio brings together the capabilities of industry leaders including LetsGetChecked, Truepill, and Alto Pharmacy, to create a distinctive, unified force in healthcare. Together, we have the shared vision, advanced capabilities and talented teams to deliver next-generation solutions that patients and healthcare partners need today and into the future.

The Senior Manager, Brand Strategy & Engagement will support the development and activation of the company’s brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives.

Reporting to the VP of Marketing, this role partners closely with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to help translate brand strategy into cohesive, audience-centered marketing experiences.

This role is ideal for a strategic and collaborative marketer who excels at connecting messaging, storytelling, and integrated campaign activation across channels and teams.

Job Description

• Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning
• Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities
• Ensure consistency and alignment across brand messaging and customer-facing communications
• Translate complex business concepts into clear, compelling, audience-centered messaging
• Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks
• Translate customer, market, and sales insights into implications for messaging and marketing narratives
• Build persona frameworks to support marketing strategy, messaging, and integrated activation
• Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insights
  
  

Campaign & Engagement Strategy

• Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment
• Help shape campaign narratives and audience engagement approaches across channels
• Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives
• Contribute to strategic storytelling across integrated marketing efforts
  
  

Event & Activation Alignment

• Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities
• Support thematic development and messaging consistency for conferences, executive engagements, and customer events
• Help ensure consistent audience experiences across physical and digital engagement channels
  
  

Cross-Functional Collaboration

• Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams
• Coordinate with external agencies and partners as needed
• Support development of scalable messaging frameworks, campaign processes, and brand standards
• Contribute to an integrated and audience-focused marketing approach
  
  

Additional Information

Salary and Benefits

Salary Range: $141,000 - $176,500

Commission Eligible: No

Travel: No

Location Requirement:

• Fuze Health is limited to individuals residing in the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, Washington (WA), Wisconsin
  
  

Employment Authorization Requirement: Applicants must be authorized to work for any employer in the U.S. Alto Pharmacy, Fuze Health, LetsGetChecked, and Fuze Care Services can not take over, transfer, or sponsor any visa type at this time.

Benefits - Fuze Health

Full-time employee benefits include: dental, vision, and multiple group medical plans to choose from, a 401(k) retirement savings plan, group life insurance, accidental death and dismemberment (AD&D) insurance, flexible spending account (FSA) and health savings account (HSA), commuter benefits, employer-paid short-term (STD) and long-term disability (LTD) insurance, and additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program). Employees are also provided flexible vacation time, accrued paid sick time, 10 paid holidays, (2 floating holidays for full time non-exempt employees) , and eight weeks of paid parental leave for eligible employees, additional paid weeks for the birthing parent, 4 weeks paid caregiver leave, and a Lifestyle Spending Account allowance each month.

More Benefits Information Here: Fuze Health Benefits Site

Equal Opportunity Employer

Fuze Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected basis. If you have a disability and require reasonable accommodation during any portion of the application or hiring process, please contact us at [e-mail].

Fuze Health considers qualified applicants with arrest or conviction records for employment and conducts background checks consistent with applicable law, including the California, Los Angeles County, San Francisco, Philadelphia, and New York City Fair Chance laws. We are an E-Verify participating company.

Use of Automated Decision Tools

Fuze Health recruiters and hiring managers may use automated decision tools to help identify candidates who match the stated job requirements, and to what extent. These tools are designed to help ensure fairness in all aspects of the hiring process by providing recruiters and hiring managers with data-backed insights based on information provided in your resume, including work experience, education, and other skills. Fuze Health does not use automated decision tools to make hiring decisions; hiring decisions always involve human review and input. If you have any questions or would like to request an alternative process, please contact us at [e-mail].

Privacy Notice

To learn about Fuze Health’s privacy practices, including compliance with applicable privacy laws, please read our Privacy Notice for Job Applicants.