Senior Manager, Brand Strategy & Engagement

Fuze Health Inc.; United States; Hybrid; USD 141,000 - 177,000; Full time

Benefits offered by this job

Remote work options

Competitive compensation

Job summary

Fuze Health Inc. is seeking a Senior Manager, Brand Strategy & Engagement to lead brand positioning and messaging across campaigns, digital experiences, events, and audience engagement initiatives.

This role reports to the VP of Marketing and partners with Product Marketing, Demand Gen, Digital Experience, Events, and Leadership to turn strategy into cohesive marketing experiences. The ideal candidate is strategic, collaborative, and able to translate complex healthcare concepts into clear

Qualifications

• Proven ability to translate brand strategy into messaging across channels.
• Experience translating insights into audience personas and segmentation.
• Strong collaboration with product marketing, demand generation, and sales.

Responsibilities

• Partner with VP of Marketing and stakeholders to refine enterprise positioning.
• Develop messaging frameworks and value propositions aligned to business priorities.
• Translate complex concepts into clear, audience-centered messaging for campaigns and experiences.
• Build persona frameworks to support marketing strategy and activation across channels.
• Collaborate with Event Marketing to align events with brand priorities.

Skills

Brand strategy

Audience engagement

Cross-functional collaboration

Messaging frameworks

Tools

Marketing analytics tools

Job description

## Senior Manager, Brand Strategy & EngagementApplylocations: Remote - Texas: Remote - South Carolina: Remote - Alabama: Remote - Massachusetts: Remote - Idahotime type: Full timeposted on: Posted 2 Days Agojob requisition id: R200997# **Job Summary**At Fuze Health, we put patients first and tirelessly address the most pressing needs in healthcare. We empower millions to digitally connect with care providers, essential health resources and needed treatments – and enable care providers, employers, health plans and life sciences companies to meaningfully enhance quality, outcomes and value. We are dedicated to helping our partners evolve and modernize to meet emerging patient and marketplace needs. Fuze Health’s foundation is built upon the strategic combination of several proven, technology-powered innovators in the digital health, diagnostics, and pharmacy sectors. Our growing portfolio brings together the capabilities of industry leaders including LetsGetChecked, Truepill, and Alto Pharmacy, to create a distinctive, unified force in healthcare. Together, we have the shared vision, advanced capabilities and talented teams to deliver next-generation solutions that patients and healthcare partners need today and into the future. The Senior Manager, Brand Strategy & Engagement will support the development and activation of the company’s brand positioning, business unit messaging, and integrated marketing narratives across campaigns, digital experiences, events, and audience engagement initiatives. Reporting to the VP of Marketing, this role partners closely with Product Marketing, Demand Generation, Digital Experience, Events, and Executive Leadership to help translate brand strategy into cohesive, audience-centered marketing experiences. This role is ideal for a strategic and collaborative marketer who excels at connecting messaging, storytelling, and integrated campaign activation across channels and teams.# **Job Description*** Partner with the VP of Marketing and cross-functional stakeholders to develop and refine enterprise and business unit positioning* Develop messaging frameworks, value propositions, and audience narratives aligned to business priorities* Ensure consistency and alignment across brand messaging and customer-facing communications* Translate complex business concepts into clear, compelling, audience-centered messaging* Synthesize existing qualitative and quantitative insights into actionable audience personas and segmentation frameworks* Translate customer, market, and sales insights into implications for messaging and marketing narratives* Build persona frameworks to support marketing strategy, messaging, and integrated activation* Partner with Product Marketing, Sales, and Analytics to incorporate existing research, customer feedback, and performance insightsCampaign & Engagement Strategy* Partner with Demand Generation, Product Marketing, and Creative teams to support integrated campaign development and messaging alignment* Help shape campaign narratives and audience engagement approaches across channels* Ensure messaging consistency across digital experiences, events, sales enablement, and thought leadership initiatives* Contribute to strategic storytelling across integrated marketing effortsEvent & Activation Alignment* Collaborate with Event Marketing to align event experiences and activations with campaign messaging and brand priorities* Support thematic development and messaging consistency for conferences, executive engagements, and customer events* Help ensure consistent audience experiences across physical and digital engagement channelsCross-Functional Collaboration* Serve as a connector across Marketing, Product Marketing, Events, Digital, and Sales teams* Coordinate with external agencies and partners as needed* Support development of scalable messaging frameworks, campaign processes, and brand standards* Contribute to an integrated and audience-focused marketing approach# **Additional Information****Salary and Benefits**Salary Range: $141,000 - $176,500Commission Eligible: NoTravel: NoLocation Requirement:* Fuze Health is limited to individuals residing in the following states: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Vermont, Virginia, Washington (WA), WisconsinEmployment Authorization Requirement: Applicants must be authorized to work for any employer in the U.S. Alto Pharmacy, Fuze Health, LetsGetChecked, and Fuze Care Services can not take over, transfer, or sponsor any visa type at this time.**Benefits - Fuze Health**Full-time employee benefits include: dental, vision, and multiple group medical plans to choose from, a 401(k) retirement savings plan, group life insurance, accidental death and dismemberment (AD&D) insurance, flexible spending account (FSA) and health savings account (HSA), commuter benefits, employer-paid short-term (STD) and long-term disability (LTD) insurance, and additional supplemental insurance plans (spouse life insurance, legal insurance, an employee assistance program, home health testing kits, and a fertility medication discount program). Employees are also provided flexible vacation time, accrued paid sick time, 10 paid holidays, (2 floating holidays for full time non-exempt employees) , and eight weeks of paid parental leave for eligible employees, additional paid weeks for the birthing parent, 4 weeks paid caregiver leave, and a Lifestyle Spending Account allowance each month.More Benefits Information Here: Fuze Health Benefits Site The application deadline is 21 July 2026. This application deadline may be extended based on business needs.*#LI-Remote****Equal Opportunity Employer****Fuze Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected basis. If you have a disability and require reasonable accommodation during any portion of the application or hiring process, please contact us at* *[e-mail]**.**Fuze Health considers qualified applicants with arrest or conviction records for employment and conducts background checks consistent with applicable law, including the California, Los Angeles County, San Francisco, Philadelphia, and New York City Fair Chance laws. We are an E-Verify participating company.****Use of Automated Decision Tools****Fuze Health recruiters and hiring managers may use automated decision tools to help identify candidates who match the stated job requirements, and to what extent. These tools are designed to help ensure fairness in all aspects of the hiring process by providing recruiters and hiring managers with data-backed insights based on information provided in your resume, including work experience, education, and other skills. Fuze Health does not use automated decision tools to make hiring decisions; hiring decisions always involve human review and input. If you have any questions or would like to request an alternative process, please contact us a**t* *[e-mail]**.****Privacy Notice****To learn about Fuze Health’s privacy practices, including compliance with applicable privacy laws, please read our* *Privacy Notice for Job Applicants**.*