Brand Strategy Director — Renewal & Major Campaigns

Creative Boom Ltd.; San Francisco (CA); Hybrid; USD 126,000 - 165,000; Full time

Job summary

KQED seeks a Director, Brand to own brand strategy end to end. Hybrid role in San Francisco, leading a multi-year brand renewal, a major campaign, and the Creative team. You will drive governance of the brand identity and ensure consistency across TV, radio, web, social and events.

You will build the brand team, manage agencies, and work with Product, Editorial and Membership to align on strategy, messaging and audience insights.

Qualifications

• 7 to 10 years in brand strategy or brand management, in-house or agency side

Responsibilities

• Lead brand strategy, narrative and architecture for a long-term renewal.
• Oversee brand campaigns from brief to launch and manage agencies.
• Lead in-house Creative team and ensure consistent brand application across channels.
• Collaborate with Product, Editorial and Membership to express the brand across departments.

Skills

Brand strategy

Campaign leadership

Agency management

Creative leadership

Research usage

Executive communication

Brand governance

Job description

KQED seeks a Director, Brand to own brand strategy end to end. Hybrid role in San Francisco, leading a multi-year brand renewal, a major campaign, and the Creative team. You will drive governance of the brand identity and ensure consistency across TV, radio, web, social and events.

You will build the brand team, manage agencies, and work with Product, Editorial and Membership to align on strategy, messaging and audience insights.