Group Marketing - Marketing, Associate Director (New York)

Fitch Group; New York (NY); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Hybrid work environment

Learning & mobility programs

Retirement planning

Healthcare benefits

Parental leave policy

Employee resource groups

Volunteer opportunities

Job summary

Fitch Ratings is seeking an Associate Director of Group Marketing in New York to lead marketing strategy and execution for Global cross‑sector Private Credit and North America CIPF businesses. You will partner with BRM, design budgets, and drive integrated campaigns across digital, events, and content.

The role requires 6+ years in financial services marketing, strong writing and stakeholder management, and experience with Salesforce, Marketo and Hootsuite. Hybrid work in NY is offered.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Experience developing integrated marketing strategies and programs.
• Strong writing, editing and presentation skills.
• Experience managing annual marketing budgets and tracking spend against plan.

Responsibilities

• Define annual marketing priorities and channel strategy aligned with business goals.
• Oversee integrated marketing programs across paid, owned and earned channels.
• Lead go-to-market strategy for research launches and data-driven campaigns.
• Coordinate events, sponsorships, and other market-facing programs within budget.
• Develop marketing content and collateral with internal teams.
• Track campaign performance and optimize for engagement and ROI.

Skills

Marketing strategy

Cross-channel campaigns

Budget management

Stakeholder engagement

Content marketing

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Salesforce

Marketo

Hootsuite

Job description

Group Marketing - Marketing, Associate Director (New York)

Requisition ID: 50181

Business Unit: Fitch Group

Category: Marketing & Communications

Location: New York, NY, US

Fitch Ratings is currently seeking a Marketing Associate Director based out of our New York City office.

As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing supplementary credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise, which have resulted in a variety of market‑leading tools, methodologies, indices, research, and analytical products. Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions. With dual headquarters in London and New York, Fitch Group is owned by Hearst.

About the Team

The Fitch Ratings Marketing team serves as a strategic partner to business stakeholders, translating commercial priorities into high‑impact go‑to‑market programs that strengthen positioning and drive measurable impact. The team works across content and product marketing, analytics, enablement, events, advertising, digital channels, and brand strategy to shape annual marketing direction, guide execution, and support business growth.

How You’ll Make an Impact

The Associate Director, Marketing will lead marketing strategy and execution for Fitch Ratings’ Global cross‑sector Private Credit business and North America Corporates, Infrastructure and Project Finance (CIPF) business. Specific responsibilities include:

• Serve as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget.
• Define annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities.
• Oversee the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events.
• Lead go‑to‑market strategy and execution for research launches, thought leadership initiatives, and data‑driven product or content campaigns.
• Coordinate with Events and cross‑functional teams to plan, promote, and measure hosted events, sponsorships, and other market‑facing programs, including managing budgets and tracking spend against plans.
• Partner with BRM and internal Design & Creative partners to develop high‑quality marketing content and collateral that supports awareness, engagement, retention, and business growth.
• Track campaign performance and provide recommendations to improve effectiveness, audience engagement, and return on marketing investment.

You May be a Good Fit if

• Bachelor’s degree in marketing, communications, or a related field.
• 6+ years of marketing experience within financial services or capital markets, preferably for a global B2B firm.
• Demonstrated success developing and executing integrated marketing strategies and cross‑channel programs that support business growth and commercial objectives.
• Strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats, and channels.
• Experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan.
• Fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, as well as social and analytics tools such as Hootsuite.

What Would Make You Stand Out

• Ability to combine strategic thinking with strong execution, operating effectively in a fast‑paced, highly collaborative environment.
• Prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred.
• Experience partnering with cross‑functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging.
• Strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships.
• Agency experience supporting financial services, private equity or asset management, highly desirable.

Why Choose Fitch

• Hybrid Work Environment: 3 days a week in office required
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long‑term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies: Family‑friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community. Fitch is committed to providing global securities markets with objective, timely, independent, and forward‑looking credit opinions.

Fitch is proud to be an Equal Opportunity and Affinitive Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

For New York and Chicago Only: Expected base pay rates for the role will be between $100,000 and $130,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job‑related factors. Base pay is one part of Fitch’s total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, long‑term incentives, and other benefits sponsored by Fitch.