Brand Strategy Director | Growth & Digital Campaigns

Trefethen Family Vineyards; Napa (CA); On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Medical insurance

401(k)

Paid time off

Company holidays

Job summary

Trefethen Family Vineyards in Napa Valley seeks a Director of Marketing to lead strategic direction and execution of all marketing initiatives across DTC, hospitality, outbound, and wholesale channels. The role partners with ownership, the winemaking team, Direct-to-Consumer, Sales, and external agencies to ensure every consumer touchpoint reflects the brand's quality and legacy.

The Director will guide creative strategy, manage budgets, mentor the Marketing Coordinator, and drive growth through

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8–10 years of progressive marketing leadership experience, preferably in wine, luxury, hospitality, or consumer lifestyle industries.
• Minimum of 3 years of wine industry marketing experience.
• Experience developing brand strategy and executing integrated marketing campaigns across digital, direct-to-consumer, and wholesale channels.
• Experience managing agencies, creative partners, budgets, and cross-functional teams.
• Strong understanding of consumer insights, market research, and data-driven marketing.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Exceptional project management, organizational, and leadership abilities.
• Strong financial acumen, including budget planning, forecasting, and reporting.

Responsibilities

• Lead development and execution of short- and long-term brand strategy and planning.
• Translate consumer insights and market trends into compelling brand positioning and storytelling.
• Oversee brand identity, packaging, and visual design initiatives across channels.
• Lead brand refresh initiatives and direct creative production with partners.
• Develop and oversee integrated campaigns across email, SMS, website, social, PR, and advertising.
• Partner with agencies to develop content and campaigns supporting business objectives.
• Define, monitor, and report on key marketing performance indicators.

Skills

Brand strategy

Leadership

Budget management

Agency management

Digital marketing

DTC marketing

Wholesale marketing

Cross-functional collaboration

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM

Job description

Trefethen Family Vineyards in Napa Valley seeks a Director of Marketing to lead strategic direction and execution of all marketing initiatives across DTC, hospitality, outbound, and wholesale channels. The role partners with ownership, the winemaking team, Direct-to-Consumer, Sales, and external agencies to ensure every consumer touchpoint reflects the brand's quality and legacy.

The Director will guide creative strategy, manage budgets, mentor the Marketing Coordinator, and drive growth through