Brand & Communications Director: PR, Content & Events

HearingLife; Franklin Township (NJ); Hybrid; USD 140,000 - 150,000; Full time

Job summary

HearingLife in Somerset, NJ seeks a Director of Brand, Public Relations & Events to lead brand strategy, content, PR, and event marketing across channels, partnering with local clinics to deliver a cohesive national brand experience.

You will manage a team of creative, content, PR, website, and event professionals, drive integrated campaigns, and strengthen brand awareness with data-driven decisions. The role offers a hybrid schedule and a target salary of 140–150k plus bonus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• 12+ years of progressive experience in brand marketing, communications, content, public relations, or related disciplines.
• 5+ years of people leadership experience.
• Demonstrated success leading integrated brand campaigns across owned, earned, paid, and experiential channels.
• Significant experience in graphic design, creative leadership, and brand identity execution across digital and print channels.
• Experience managing content, creative, PR, website, and event functions.
• Proven agency and vendor management experience.
• Healthcare, retail, consumer services, or multi-location business experience preferred

Responsibilities

• Maintain and evolve brand standards, messaging frameworks, and visual identity guidelines.
• Ensure consistency across advertising, content, communications, events, digital experiences, and customer touchpoints.
• Identify opportunities to strengthen brand awareness, differentiation, and customer preference.
• Develop strategies that enhance HearingLife's market position and reputation.
• Monitor brand health and awareness metrics and recommend strategies to improve consideration, preference, and loyalty.
• Establish and maintain standards for clinic branding, signage, environmental design, merchandising, and customer-facing materials to deliver a cohesive brand experience nationwide
• Lead content strategy across website, social media, email, PR, events, and customer communications.
• Establish content priorities, editorial calendars, messaging frameworks, and governance standards.
• Drive hearing health education and awareness initiatives that support brand and business objectives.
• Ensure all content is customer-centric, clinically credible, and aligned with brand standards.
• Lead the creative vision and execution of the HearingLife brand across all channels.
• Provide strategic creative direction for campaigns, content, website experiences, advertising, events, and communications.
• Serve as a hands-on creative leader, personally designing and producing marketing, presentation, event, website, and communication assets as needed.
• Evaluate creative effectiveness and continuously improve brand impact and engagement.
• Position HearingLife leaders as trusted experts in hearing healthcare.
• Cultivate relationships with national, regional, local, healthcare, and trade media.
• Oversee development of media materials, press releases, communication plans, and thought leadership initiatives.
• Lead reputation-building efforts that strengthen awareness, trust, and brand credibility.
• Lead event and experiential marketing strategies that support brand awareness and customer engagement.
• Ensure conferences, community events, sponsorships, and activations deliver measurable business impact.
• Develop partnerships with healthcare organizations, advocacy groups, and strategic partners.
• Evaluate event performance and optimize ROI.
• Own website content strategy, governance, and customer experience.
• Oversee website content governance, user experience, SEO strategy, and ongoing optimization initiatives.
• Lead and develop team members across creative, content, public relations, website, and event functions.
• Foster a high-performing, collaborative culture focused on innovation, accountability, and results.
• Manage agency and vendor partners to ensure high-quality execution and alignment with business objectives.
• Partner closely with Customer Acquisition, Local Marketing, New Clinic Marketing, and clinic operations teams.
• Establish and monitor KPIs across brand awareness, reputation, media coverage, content engagement, website performance, and event effectiveness.
• Track brand health, share of voice, sentiment, earned media value, and executive visibility.
• Provide data-driven recommendations and strategic reporting to leadership.

Skills

Strategic brand leadership

Design experience

Copywriting

Adobe Creative Suite

Content strategy

Executive presence

Agency management

Data-driven decision making

Multi-initiative leadership

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Tools

Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat Pro)

Job description

HearingLife in Somerset, NJ seeks a Director of Brand, Public Relations & Events to lead brand strategy, content, PR, and event marketing across channels, partnering with local clinics to deliver a cohesive national brand experience.

You will manage a team of creative, content, PR, website, and event professionals, drive integrated campaigns, and strengthen brand awareness with data-driven decisions. The role offers a hybrid schedule and a target salary of 140–150k plus bonus.