Brand Strategy Associate — Insights & Impact

IRB USA Inspire Resources

Atlanta (GA)

On-site

USD 85,000 - 125,000

Full time

3 days ago

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Job summary

Inspire is seeking a highly analytical, execution-oriented Brand Strategist to monitor, analyze, and improve performance across the Arby's brand experience. This role thrives in test-and-learn environments, translating data into actionable recommendations and partnering with Brand Experience leadership to keep in-market performance visible and guided by clear insights.

The Associate Manager will turn performance, competitive, and consumer data into measurable actions, flag risks, and help drive

Qualifications

Bachelor's degree in business, marketing, economics, engineering, or related field.
3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments.

Responsibilities

Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisions.
Maintains performance views to set forecast vs. actual expectations and develop action plans.
Prepares and delivers weekly marketing performance updates.
Leads analysis for quarterly situation assessments and post-mortems.
Supports in-market calendar optimization with leadership and cross-functional teams.