Associate Manager - Brand Experience Marketing - Arby's

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

Inspire is seeking a highly analytical, execution-oriented Brand Strategist to monitor, analyze, and improve performance across the Arby's brand experience. This role thrives in test-and-learn environments, translating data into actionable recommendations and partnering with Brand Experience leadership to keep in-market performance visible and guided by clear insights.

The Associate Manager will turn performance, competitive, and consumer data into measurable actions, flag risks, and help drive

Qualifications

• Bachelor's degree in business, marketing, economics, engineering, or related field.
• 3–5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments.

Responsibilities

• Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisions.
• Maintains performance views to set forecast vs. actual expectations and develop action plans.
• Prepares and delivers weekly marketing performance updates.
• Leads analysis for quarterly situation assessments and post-mortems.
• Supports in-market calendar optimization with leadership and cross-functional teams.

Skills

Analytical mindset

Data interpretation

Project management

Cross-functional collaboration

Ambiguity navigation

Education

Bachelor's degree in business/ marketing/ economics/ engineering/ related field

Tools

Excel

PowerPoint

Tableau/Power BI

Job description

We are looking for a highly analytical, curious, and execution-oriented brand strategist to help monitor, analyze, and improve the performance of the core business across the Arby's brand experience. This role is ideal for someone who thrives in test-and-learn environments, enjoys solving complex business problems, and can translate data into clear, actionable recommendations. The Associate Manager will support the health of the business by turning performance, competitive, and consumer data into clear insights and next steps. This role partners closely with Brand Experience leadership and cross-functional stakeholders to keep in-market performance visible, flag risks and opportunities early, and ensure recommendations move forward with clarity, momentum, and confidence.

Qualifications

Education: Bachelor's degree in business, marketing, economics, engineering, or related field

Professional Experience: 3-5 years in strategy, analytics, brand marketing, consulting, or test-and-learn environments

Essential Duties and Responsibilities

• Supports core and in-market performance management, tracking KPIs, competitive activity, and campaign performance to inform data-driven decisions
• Maintains performance views to set expectations of forecast vs. actual and develop recommended action plans based on results
• Prepares and delivers weekly calendar and marketing performance updates
• Leads analysis for quarterly situation assessments and post-mortems
• Supports in-market calendar optimization in collaboration with leadership
• Develops ad hoc insight briefs
• Manages franchisee meeting agenda, deliverables, and follow-ups
• Acts as central connector across cross-functional teams to drive alignment and follow-through on recommended actions
• Support Stage Gate process to deliver the national calendar - bringing rigor and consistency to measurement and decision-making frameworks

Core Capabilities

• Strong analytical mindset and experience working with large, complex datasets and translating insights into action
• Ability to balance customer experience, operational feasibility, and financial impact in decision-making
• Structured problem solver with high attention to detail and follow-through
• Effective project manager, with strong organizational skills with ability to manage multiple workstreams, calendars, deadlines, stakeholders and timelines simultaneously
• Comfortable navigating ambiguity and driving progress in test-and-learn environments
• Results-oriented with a bias for action, strong follow-through, and the ability to connect day-to-day work to measurable brand, guest, and business impact.
• Excellent written and verbal communication skills, with comfort preparing polished meeting materials and executive-ready summaries.
• Comfort working in a fast-paced, cross-functional environment with internal teams, external partners, and leadership stakeholders.

Technical Skills

• Proficient in Excel (pivot tables, SUMIFS, INDEX/MATCH)
• Strong PowerPoint skills with ability to create clear, executive-ready materials
• Experience using Tableau, Power BI, or similar tools to self-serve and analyze data

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple - it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other - one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants - the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.