Brand Strategy Architect

EVERSANA; San Diego (CA); On-site; USD 124,000 - 217,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Matching donations

Flexible time away plan

Family leave programs

Job summary

ServiceNow is seeking a Brand Strategist to shape positioning, audience insights, and competitive differentiation across its portfolio and Brand Strategy team. This role translates market complexity into clear positioning and strategic recommendations, partnering with brand, product marketing, and research partners.

You'll lead primary and secondary research, build frameworks for brand architecture, measure health, and explore how AI accelerates insights while guiding leadership with actionable

Qualifications

• Several years of experience in brand strategy, communications planning, or insights development—B2B enterprise experience preferred.
• Demonstrated experience developing brand positioning, architecture strategies, or competitive positioning grounded in research.
• Strong capability in audience research and insight development, translating insights into strategic recommendations.
• Solid understanding of brand measurement, tracker design, and interpreting brand health metrics.

Responsibilities

• Develop and stress-test brand positioning, architecture, and competitive strategy informed by primary research and market data.
• Conduct audience research and buyer insight analysis across key personas and buying groups.
• Build strategic frameworks, brand architecture models, category definitions, and persona-based strategy documents.
• Support brand measurement and health tracking, translating metrics into leadership-ready recommendations.
• Perform competitive intelligence analysis, including positioning research and landscape mapping.
• Support M&A integration through brand architecture assessment and equity evaluation.
• Use primary and secondary research, plus campaign data, to validate and evolve strategy.
• Experiment with AI tools to accelerate research synthesis and strategic modeling.

Skills

Brand strategy

Audience research

Competitive analysis

Communication skills

Research design

B2B enterprise experience

Job description

ServiceNow is seeking a Brand Strategist to shape positioning, audience insights, and competitive differentiation across its portfolio and Brand Strategy team. This role translates market complexity into clear positioning and strategic recommendations, partnering with brand, product marketing, and research partners.

You'll lead primary and secondary research, build frameworks for brand architecture, measure health, and explore how AI accelerates insights while guiding leadership with actionable