Brand Strategist

Calculated Hire

Columbus (OH)

Hybrid

USD 95,000 - 105,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Vision insurance

Job summary

A mission-driven organization is seeking a Workforce Strategy & Growth Leader to manage brand and customer strategy. This role involves developing brand initiatives, optimizing the customer journey, and engaging in integrated marketing campaigns. Candidates should have 5-7 years of relevant experience and a bachelor's degree. The position is a 6-month contract-to-hire based in Columbus, OH with remote options.

Qualifications

5-7 years of experience in brand management, customer strategy, marketing, or related fields.
Strong understanding of brand strategy, public relations, and consumer behavior.
Ability to think strategically while executing at the tactical level.

Responsibilities

Develop and execute brand strategies and marketing initiatives.
Leverage customer data to develop nurturing strategies.
Assist in public relations strategies and manage media relations.
Use analytics tools to track customer behavior and monitor KPIs.
Collaborate with internal teams and external partners.

Skills

Brand management

Customer strategy

Integrated marketing campaigns

Public relations

Analytical skills

Project management

Communication skills

Problem-solving

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

Overview

This range is provided by Calculated Hire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $105,000.00/yr

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Position

Workforce Strategy & Growth Leader | Driving Growth Through Innovative Recruiting, Change Management & Brand Alignment

Manager, Brand and Customer Strategy

6-month Contract-to-Hire (W2, Benefits, Weekly Pay)

Location: Columbus, OH Preferred – Remote

Travel: Quarterly Travel if not local to Columbus

Position Summary

Our client is a mission-driven organization. They help children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning. Through the work they do and as an inclusive corporate community, they are dedicated to cultivating their best selves in their workplace. They aim to hire talent that strives for excellence while doing the work they love, thereby enhancing the lives of kids and families. They come together with a common purpose because we believe children are the world\'s most important people.

The Manager, Brand and Customer Strategy will be responsible for developing and executing brand strategies, marketing initiatives, and customer nurturing that elevate our brand presence, optimize the customer journey, and drive lifetime value. You will collaborate with internal teams and external partners to ensure consistent customer-centric messaging and positioning across all marketing channels while meeting business objectives. This role requires a blend of strategic thinking, creative vision, and analytical skills to bring the brand to life and foster customer loyalty.

Key Responsibilities

Integrated Marketing Campaigns: Participate in strategy development for all cross-channel marketing campaigns that incorporate brand, PR, Cause Marketing, digital, social, and content strategies to ensure maximum impact and cohesion. Ensure execution of seasonal campaigns maps back to strategy across all channels.
Customer Nurturing: Leverage customer data to develop and execute nurturing strategies that drive productivity and retention while meeting business goals.
Public Relations: Assist in the development of public relations strategies and manage relationships with media outlets, journalists, and other key partners. Manage press releases, media outreach, and brand reputation management to drive positive coverage and increase brand awareness.
Analytics & Performance Tracking: Use data and analytics tools to track customer behavior, monitor KPIs, and provide regular reports on the effectiveness of brand and customer strategies. Provide actionable insights to optimize ongoing efforts and ensure ROI.
Cross-Functional Collaboration: Work closely with consumer business channel leads, product development, and other internal teams to ensure the seamless execution of brand and customer initiatives. Collaborate with external agencies and partners as needed.

Qualifications

5-7 years of experience in brand management, customer strategy, marketing, or related fields.
Strong understanding of brand strategy, public relations, and consumer behavior
Experience in developing customer nurturing and retention strategies.
Experience in managing integrated marketing campaigns across multiple channels, including email, social media, digital, and print.
Excellent communication and presentation skills, with the ability to articulate brand strategies and ideas clearly.
Ability to think strategically while executing at the tactical level to drive results.
Strong project management skills, with the ability to manage multiple initiatives and deadlines.
Problem-solving mindset with a customer-first approach to challenges and opportunities.
Critical thinking and the ability to approach challenges with a strategic mindset, analyze data, and identify effective solutions to drive marketing success.
Strong attention to detail
Clear and concise communication skills, both written and verbal, to present ideas, updates, and strategies in meetings and through email/reports.
Highly organized, self-motivated, and independent
Ability to thrive in a fast-paced environment by leveraging strong multitasking, time management, and interpersonal skills.
Bachelor\'s degree in Marketing, Communications, Business, or a related field

Seniority