Brand Strategist

Matrix MKTG; Atlanta (GA); Hybrid; USD 80,000 - 85,000; Full time

Job summary

Matrix MKTG is seeking a Brand Strategist to develop data-driven brand strategies for experiential activations and integrated campaigns. You will shape brand positioning, storytelling, and customer engagement across channels, partnering with creative, marketing, and client teams in a fast-paced agency environment.

The role emphasizes cross-functional collaboration, performance analysis, and delivering insight-led strategies that drive brand loyalty and resonance with target audiences.

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business Administration.
• 5–7 years of experience in brand strategy, brand management, or marketing research.
• Agency experience in a fast-paced, dynamic environment is preferred.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with client objectives.
• Conduct market research to identify trends and customer insights.
• Define brand positioning, value propositions, and messaging frameworks.
• Ensure brand consistency across all channels and activations.
• Lead brand storytelling, including voice, narrative, and experiential execution.
• Perform brand audits, SWOT analyses, and KPI tracking.
• Translate data into actionable recommendations and strategic direction.
• Collaborate with creative teams to develop visual assets and campaigns.
• Present strategies and performance reports to senior leadership.

Skills

Brand Strategy

Market Research

Data Analysis

Storytelling

Team Collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Business Administration

Tools

Excel

CRM systems

Marketing automation

Tableau

Job description

Matrix MKTG is an award-winning agency known for shaping culturally relevant and engaging brand experiences. We partner with leading lifestyle brands to craft strategic campaigns that drive engagement, loyalty, and impact. Our work spans brand development, digital strategy, content creation, and experiential—bringing ideas to life through compelling storytelling and innovative activation execution.

About the role

• The Brand Strategist is responsible for developing and executing data-driven brand strategies for experiential activations and integrated marketing campaigns. This role plays a critical part in shaping brand positioning, storytelling, and customer engagement—driving brand loyalty, recognition, and resonance with target audiences across multiple channels.

You’ll partner closely with creative, marketing, and client teams to bring insight-led strategies to life in a fast-paced, collaborative agency environment.

Work Environment:

Hybrid (Monday, Tuesday, & Wednesday in-office required )

Operational Hours : Monday-Friday, 10am-6pm

What you'll do

• Develop and implement comprehensive brand strategies that align with business and client objectives
• Conduct market research to identify trends, customer insights, and competitive opportunities
• Define brand positioning, value propositions, and messaging frameworks
• Ensure brand consistency across all channels, touchpoints, and activations
• Lead brand storytelling efforts, including brand voice, narrative, and experiential execution
• Perform brand audits, SWOT analyses, and performance evaluations
• Track and analyze KPIs to measure brand health, awareness, and impact
• Translate data and insights into actionable recommendations and strategic direction
• Collaborate with creative teams to develop compelling visual assets and campaigns
• Present strategies, insights, and performance reports to senior leadership and stakeholders
• Monitor industry trends, consumer behavior, and emerging technologies
• Partner cross-functionally with marketing, sales, product, and client teams
• Develop, maintain, and enforce brand guidelines and standards

Qualifications

• Education

Bachelor’s degree in one of the following (or related field):

• Marketing
• Communications
• Business Administration

Experience

• 5–7 years of experience in brand strategy, brand management, or marketing research
• Experience working in a fast-paced, dynamic environment (agency experience preferred)

Core Skills & Experience

Brand Strategy & Development

• Proven ability to build and execute comprehensive brand strategies
• Strong expertise in brand positioning, messaging, and storytelling
• Solid understanding of brand architecture and identity systems

Market Research & Analytics

• Experience conducting qualitative and quantitative research
• Ability to analyze customer sentiment, trends, and competitive landscapes
• Familiarity with research methodologies such as surveys, focus groups, and competitive analysis
• Proficiency in data analysis tools (Excel required; SPSS, Tableau a plus)

Data-Driven Decision Making

• Ability to translate insights into actionable strategies
• Experience tracking and reporting on brand KPIs and performance metrics
• Excellent written, verbal, and presentation skills
• Ability to clearly communicate complex ideas to internal and external stakeholders
• Strong collaboration skills with creative, marketing, and client teams

Project Management & Technical Skills

• Ability to manage multiple projects simultaneously and meet deadlines
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Experience with CRM systems and marketing automation platforms is a plus

The pay range for this role is:

80,000 - 85,000 USD per year (Physical Office)