Brand Story Producer & Content Maker

Berkshirejobs; North Adams (MA); On-site; USD 65,000 - 95,000; Full time

Job summary

Brød & Taylor is seeking a creative content producer in North Adams, MA to turn our baking expertise and brand into compelling branded content. You’ll shape content roadmap and production, coordinating creators and production partners, and hands-on when needed.

You are a creative thinker and maker who can see the story, plan the shoot and execute the content across product demonstrations, how-tos, recipes and technique stories.

Responsibilities

• Develop the product and craft content roadmap in partnership with the Marketing team
• Identify the stories, products, techniques and ideas we should bring to life
• Develop concepts, creative briefs, scripts, storyboards and shot lists
• Think beyond individual assets—looking for ways to get more content and more value from every idea and shoot
• Plan and coordinate shoots from concept through final asset
• Source and manage creators, videographers, photographers and other production partners
• Direct talent and production to bring the creative vision to life
• Shoot and edit quick-turn content yourself
• Create product demonstrations, how‑tos, recipes, craft/technique stories and aspirational baking content
• Develop content that can be used across social, email, web, Amazon and other channels
• Review content performance to understand what connects with our audience
• Identify patterns and opportunities to make more of what works
• Feed those learnings into future content recommendations and production
• Build a growing understanding of what makes Brød & Taylor content effective

Job description

Brød & Taylor is seeking a creative content producer in North Adams, MA to turn our baking expertise and brand into compelling branded content. You’ll shape content roadmap and production, coordinating creators and production partners, and hands-on when needed.

You are a creative thinker and maker who can see the story, plan the shoot and execute the content across product demonstrations, how-tos, recipes and technique stories.