Brand Content Producer

Berkshirejobs; North Adams (MA); On-site; USD 65,000 - 95,000; Full time

Job summary

Brød & Taylor is seeking a creative content producer in North Adams, MA to turn our baking expertise and brand into compelling branded content. You’ll shape content roadmap and production, coordinating creators and production partners, and hands-on when needed.

You are a creative thinker and maker who can see the story, plan the shoot and execute the content across product demonstrations, how-tos, recipes and technique stories.

Responsibilities

• Develop the product and craft content roadmap in partnership with the Marketing team
• Identify the stories, products, techniques and ideas we should bring to life
• Develop concepts, creative briefs, scripts, storyboards and shot lists
• Think beyond individual assets—looking for ways to get more content and more value from every idea and shoot
• Plan and coordinate shoots from concept through final asset
• Source and manage creators, videographers, photographers and other production partners
• Direct talent and production to bring the creative vision to life
• Shoot and edit quick-turn content yourself
• Create product demonstrations, how‑tos, recipes, craft/technique stories and aspirational baking content
• Develop content that can be used across social, email, web, Amazon and other channels
• Review content performance to understand what connects with our audience
• Identify patterns and opportunities to make more of what works
• Feed those learnings into future content recommendations and production
• Build a growing understanding of what makes Brød & Taylor content effective

Job description

What This Role Is

You’ll turn Brød & Taylor’s products, baking expertise and brand point of view into quality branded content that teaches, inspires and makes our products come to life. You’ll help shape our branded content roadmap—identifying what stories we should tell and why—then bring those ideas to life through creative development and production. You’ll coordinate creators and production partners and be hands‑on when the simplest way to get the shot is to make it yourself. You’re a creative thinker and a maker: someone who can see the story, make the plan and make the content.

What You’ll Do

Shape What We Make

• Develop the product and craft content roadmap in partnership with the Marketing team
• Identify the stories, products, techniques and ideas we should bring to life
• Develop concepts, creative briefs, scripts, storyboards and shot lists
• Think beyond individual assets—looking for ways to get more content and more value from every idea and shoot

Bring It to Life

• Plan and coordinate shoots from concept through final asset
• Source and manage creators, videographers, photographers and other production partners
• Direct talent and production to bring the creative vision to life
• Shoot and edit quick-turn content yourself
• Create product demonstrations, how‑tos, recipes, craft/technique stories and aspirational baking content
• Develop content that can be used across social, email, web, Amazon and other channels

Learn & Improve

• Review content performance to understand what connects with our audience
• Identify patterns and opportunities to make more of what works
• Feed those learnings into future content recommendations and production
• Build a growing understanding of what makes Brød & Taylor content effective

What You’ll Own

• Product & craft content roadmap
• Creative development and direction
• Studio production and production partners
• Creator/talent relationships for branded content
• Content capture, repurposing and asset development
• Content performance learnings

This role does not own the organic social calendar or social strategy. You’ll partner closely with the Organic Social team to ensure the content you create can work effectively across channels.