Brand Specialist

EssilorLuxottica; St. Louis (MO); On-site; USD 50,000 - 90,000; Full time

Job summary

An established industry player in eyewear is seeking a dynamic Brand Specialist to drive growth in branded categories. This role involves developing strategies, influencing sales teams, and educating Eyecare Providers through workshops. With a focus on technical expertise in lens technology and a commitment to exceeding sales forecasts, the Brand Specialist will play a vital role in achieving business objectives. Join this innovative firm and make a significant impact in a collaborative environment that values your contributions and offers comprehensive benefits.

Benefits

Healthcare

Retirement Plans

Paid Time Off

Employee Discounts

Qualifications

• 3-5 years of outside sales experience with proven results.
• Strong consultative selling and presentation skills.

Responsibilities

• Develop strategies to grow branded categories within the assigned territory.
• Influence sales teams and customers to meet business objectives.

Skills

Consultative Selling Skills

Presentation Skills

Technical Knowledge in Lens Technology

Leadership Skills

Computer Skills (Excel, PowerPoint, Word, Outlook)

Education

Bachelor's Degree

Tools

Sales Tools

Job description

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EssilorLuxottica is a global leader in the design, manufacture, and distribution of fashion, luxury, and sports eyewear. Our wholesale network covers more than 150 countries, and our retail presence includes over 9,100 stores worldwide.

About Us

In North America, our wholesale business features brands like Ray-Ban, Oakley, and top fashion house brands. Our retail brands include LensCrafters, Sunglass Hut, Pearle Vision, and Target Optical. We also own EyeMed, a leading vision care company in the US.

Position Overview

The Brand Specialist is responsible for driving growth in branded categories (PAL, Photochromatic, AR) across all channels (ELOA, PLG, IDD, KA). They will achieve sales goals through team coordination, training, and practice visits with Eyecare Providers to promote products like Nuance.

Key Responsibilities

1. Develop strategies to grow branded categories within the assigned territory.
2. Influence sales teams and customers to meet business objectives.
3. Serve as a technical expert in lens technology and the value EL provides.
4. Meet or exceed sales forecasts for the brand group.
5. Educate doctors through local workshops.
6. Manage sales volume across ECP and IDD channels.
7. Ensure compliance with territory and account planning activities.
8. Assist in building key account business plans.
9. Partner with audiology consultants to train on Nuance technology.
10. Coach sales teams on selling processes to meet regional sales targets.
11. Complete reports and administrative duties accurately and timely.
12. Perform other duties as assigned.
13. Travel 40-50% of the time.

Qualifications

Basic

• 3-5 years of outside sales experience with proven results.
• Strong consultative selling skills.
• Excellent presentation skills.
• Technical knowledge in lens, audiology, or medical devices.
• Leadership, management, and communication skills.
• Proficient in computer skills (Excel, PowerPoint, Word, Outlook, sales tools).

Preferred

• Bachelor’s degree preferred.
• Experience leading sales teams preferred.
• ABO Certification preferred.

Additional Information

Compensation is based on various factors including location, experience, and skills. Benefits may include healthcare, retirement plans, paid time off, and discounts. EssilorLuxottica provides accommodations for applicants with disabilities upon request.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, gender, or other protected characteristics.