Reputation and Brand Specialist

Lithia Motors; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Reputation and Brand Specialist to enhance its dealerships' reputations through innovative social media strategies. This remote role involves managing online reviews, creating engaging content, and collaborating with teams to promote a positive brand identity.

Benefits

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

Qualifications

• Strong attention to detail and sense of urgency.
• Enjoys working in cross-functional teams.

Responsibilities

• Manage online reviews and craft social media content.
• Communicate weekly with dealership clients.
• Monitor social media trends and public relations opportunities.

Skills

Attention to Detail

Active Listening

Critical Thinking

Time Management

Education

Bachelor’s Degree

Tools

Social Media Tools

Reputation Management Platforms

Job description

Dealership:L0021 LAD Advertising

Job Title: Reputation and Brand Specialist
Location: Remote

Compensation: $19.00-26.00hr

AtLithia & Driveway(LAD), our mission is to deliver a world-class customer experience while making a lasting impact in the communities we serve. Join a dynamic team dedicated to enhancing our dealerships' reputations and engaging with our audience through innovative social media and online reputation strategies.

As a Reputation and Brand Specialist, you will play a critical role in enhancing and maintaining the dealership's reputation. You will manage online reviews, craft engaging social media content, and serve as a key point of contact for dealership clients. Reporting directly to the Online Reputation and Brand Manager, you'll collaborate with internal and external teams to address opportunities, mitigate challenges, and promote a positive brand identity across multiple platforms.

Key Responsibilities

Reputation Management:

• Respond promptly to online reviews and messages across review sites and social platforms.
• Escalate significant negative reviews to appropriate teams for resolution.
• Use the LADTech dashboard to identify themes in customer feedback and counsel clients on improvements.

Social Media Management:

• Create and manage monthly content calendars for dealership social media profiles.
• Post engaging, organic content while ensuring posts are timely and align with the brand voice.
• Oversee the design of social media profiles, including Facebook covers, profile pictures, and Twitter profiles.
• Engage with the social community by sharing, retweeting, and responding to content.

Client Engagement:

• Communicate with dealership clients weekly to provide updates on activities and strategies.
• Prepare and distribute monthly reports summarizing performance metrics and insights.
• Act as a trusted advisor, anticipating client needs and delivering solutions efficiently.

Content Development:

• Collaborate with internal creative teams to design and publish visually appealing graphics.
• Research and share relevant content from local events and organizations to foster community connections.

Trend Analysis & Public Relations:

• Monitor social media trends and identify opportunities for visibility.
• Seek opportunities for public relations initiatives, such as highlighting awards or charitable activities.

Skills & Qualifications

• Strong attention to detail and sense of urgency.
• Excellent active listening and critical thinking skills.
• Effective time management and ability to prioritize tasks.
• Bachelor’s degree preferred.
• Enjoys working in cross-functional teams and thrives in a collaborative environment.
• Familiarity with social media tools and reputation management platforms is a plus.

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.