Brand Specialist

Swickard Auto Group; Seattle (WA); On-site; USD 40,000 - 120,000; Full time

Benefits offered by this job

OTE 40k-120k+

Brand training provided

Medical, dental, and vision insurance

Life insurance

Paid time off and holidays

Career path into senior roles

Employee vehicle discounts

Job summary

Mercedes-Benz of Seattle, part of Swickard Auto Group, is seeking a Brand Specialist. You’ll welcome guests with warmth, connect product features to lifestyle, and guide buyers through the showroom with professionalism.

No automotive experience required; we provide paid brand and product training from day one. The role offers a clear career path in luxury sales with an OTE of $40,000 to $120,000+ and comprehensive benefits in the Pacific Northwest.

Qualifications

• No automotive experience required; training provided from day one.
• Experience in luxury hospitality or consultative sales preferred.
• Polished, professional presence with strong communication.
• Valid driver's license.

Responsibilities

• Welcome guests to Mercedes-Benz of Seattle with warmth and professionalism.
• Guide guests through the lineup with growing product knowledge and confidence.
• Listen to understand needs and present the right vehicle.
• Conduct engaging vehicle presentations and test drives.
• Build lasting guest relationships through follow-up and CRM.
• Collaborate with sales management and finance through the purchase process.
• Meet monthly targets while maintaining guest satisfaction scores.
• Stay current on Mercedes-Benz lineup and EV offerings.

Skills

Luxury hospitality

Consultative sales

CRM experience

Excellent communication

Job description

Seattle, WA | Mercedes-Benz | Luxury brand | Hospitality | No automotive experience required | Hospitality experience welcome | Sales experience welcome | Pacific Northwest | Veterans encouraged to apply | $40,000 - $120,000+ OTE

IS THIS YOU?

• You're warm, polished, and genuinely gifted at creating memorable guest experiences -- people feel cared for and well-served in every interaction with you
• You come from luxury hospitality, high-end retail, technology, financial services, or another consultative guest-facing role -- and you're ready to bring that to one of the Pacific Northwest's most recognized Mercedes-Benz stores
• You want to build a real sales career in a city where authentic relationships, genuine product knowledge, and a hospitality-first approach are exactly what Mercedes-Benz buyers are looking for

Who We Are

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Seattle serves a sophisticated, discerning guest base in one of the Pacific Northwest's most active luxury automotive markets. Seattle buyers choose their brands and their consultants deliberately -- and they return to the people who earn their trust through preparation, honesty, and genuine care. No automotive background required. We hire for character, presence, and a hospitality-first mindset -- and train everything else.

What You'll Do

• Welcome guests to Mercedes-Benz of Seattle with genuine warmth and professionalism -- creating a first impression that reflects the standard of the brand
• Guide guests through the Mercedes-Benz lineup with growing product knowledge and confidence -- connecting engineering, design, and technology to what matters most to each individual buyer
• Listen carefully to understand each guest's needs, lifestyle, and priorities -- then present the right vehicle with clarity and genuine enthusiasm
• Conduct engaging vehicle presentations and test drives that bring the Mercedes-Benz experience to life
• Build lasting guest relationships through consistent, thoughtful follow-up and disciplined CRM use
• Collaborate with sales management and finance to guide guests through a seamless, transparent purchase process
• Meet monthly performance targets while maintaining excellent guest satisfaction scores
• Stay current on Mercedes-Benz's full lineup, technology features, and growing EV and PHEV offerings

What We're Looking For

• No automotive experience required -- paid Mercedes-Benz brand and product training provided from day one
• Previous experience in luxury hospitality, high-end retail, technology sales, financial services, or a consultative guest-facing role strongly preferred
• Polished, professional presence -- Seattle's Mercedes-Benz buyers expect a Brand Specialist who matches their standard
• Natural communicator who listens well, builds rapport quickly, and follows through with integrity
• Self-motivated with a genuine desire to grow your earnings and your career
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

Strong candidates have come from luxury hotels, technology, financial services, high-end retail, and beyond. What they share is a track record of earning the trust of sophisticated buyers and delivering results with genuine care.

What We Offer

• OTE of $40,000 - $120,000+ annually
• Paid Mercedes-Benz brand and product training -- manufacturer-supported and designed to make you a genuine brand expert
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Brand Specialists grow into senior consultant, finance, and sales management roles at Swickard
• Employee vehicle purchase and service discounts

WHY MERCEDES-BENZ OF SEATTLE

• Seattle's luxury automotive market is one of the most active in the Pacific Northwest -- a sophisticated, high-intent buyer base that rewards consultants who lead with genuine expertise and honest guidance
• A market where your background from technology, financial services, or luxury hospitality is a direct advantage -- Seattle buyers respond to consultants who understand their world and earn their confidence
• Mercedes-Benz is one of the world's most recognized luxury brands -- the brand story opens conversations and the product earns loyalty when it's presented honestly and with real knowledge
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- describe exactly what a great Brand Specialist does in every guest interaction
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're polished, people-first, and ready to represent one of the world's most iconic luxury brands in one of the Pacific Northwest's most active markets -- we'd like to meet you.