Brand Social Strategist Lead

Taco Bell Private; Irvine (CA); On-site; USD 106,000 - 126,000; Full time

Job summary

An established industry player is seeking a passionate Associate Manager, Brand Social Lead Strategist to elevate its social media presence. This role involves developing innovative strategies that resonate with audiences, collaborating with cross-functional teams, and leveraging analytics to drive engagement. The ideal candidate will thrive in a dynamic environment, guiding creative direction while fostering a culture of collaboration. Join a team that values bold self-expression and aims to push industry boundaries while enjoying a hybrid work schedule and numerous perks.

Benefits

Onsite childcare

Onsite dining center

Onsite gym

401(k) with matching

Generous parental leave

Flexible work schedule

Discounts and free food

Qualifications

• 4+ years of experience in social media and advertising agencies.
• Deep understanding of internet culture and trends.

Responsibilities

• Expand Social Strategy profile and content strategy.
• Partner with teams to build integrated campaigns.

Skills

Social Media Strategy

Analytics

Creative Direction

Cultural Relevance

Collaboration

Education

BA or BS Degree

Job description

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world : Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job :

The Taco Bell Social Media Team is a dynamic, industry-leading force in digital marketing, known for developing cutting-edge programs that drive innovation, brand relevance, and unparalleled community engagement across social platforms.

We're looking for an experienced Associate Manager, Brand Social Lead Strategist to support the development, execution, and optimization of social media campaigns across paid, owned, and earned channels. The ideal candidate will have a strong grasp of social media trends, analytics, and strategy creation, with a focus on growing cultural relevance for our brand.

In this role, you'll guide our team, collaborate with cross-functional partners, agencies, and executives, and report directly to the Manager, Social Strategy Lead.

The Day-to-Day :

• Expand the overall profile of Social Strategy profile and reactive content strategy to elevate cultural relevance
• Partner with Brand Experience and PR team to build big, integrated campaigns that generate buzzy cultural moments from brief to execution
• Provide thought leadership to motivate cross-functional partners and leadership to have them buy-in to your vision through data driven insights
• Act as support to the broader social team and invest in growing direct reports
• Leverage a deep understanding of internet culture to ensure all content seamlessly integrates with the platform and effectively connects with our target audience
• Expand our real-time content strategy through breakthrough moments and innovative ways to approach audience touchpoints

Is This You?

• BA or BS Degree
• 4+ years of experience working in social media, experience working in or with advertising agencies is a plus
• Engaged daily in the ever-evolving landscape of internet culture and trends with a passion and profound comprehension of the social media ecosystem
• Fluent in providing clear and productive creative direction as well as experience writing and ability to inspire creative teams
• Comfort and confidence with influencing senior leadership and the core campaign team through your strategic vision
• Passionate about building culture and fostering collaboration with cross-functional partners and immediate team

Proven to enhance social creative ideation, maximize integrated strategies, and create breakthrough opportunities

Work-Hard, Play-Hard :

• Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
• Onsite childcare through Bright Horizons
• Onsite dining center and game room (yes, there is a Taco Bell inside the building)
• Onsite dry cleaning, laundry services, carwash,
• Onsite gym with fitness classes and personal trainer sessions
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and... honestly, too many good benefits to name

Salary Range : $106,700 to $125,400 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

California Residents : For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Contractors and Privacy Notice for California Employees.

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Brand Strategist • Irvine, CA, United States