Brand & Social Media Specialist

Bill Harris Auto Center, Inc; Ashland (OH); On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Employer-Paid Life Insurance

Retirement Savings Plan

Paid Time Off

Paid Holidays

Paid Training

Employee Discounts on Vehicle Purch.,)

Job summary

Bill Harris Dealerships is seeking a Brand & Social Media Specialist to lead marketing and content for our three dealerships and communities. You’ll own storytelling, develop campaigns, and manage content across Facebook, Instagram, TikTok and YouTube using your phone to capture authentic photos and video.

You’ll build a structured content calendar, write posts and newsletters, and coordinate with photographers, designers and other vendors to keep messaging consistent and timely.

Qualifications

• Experience developing and executing marketing content across multiple platforms.
• Ability to plan and manage a content calendar for multiple locations.
• Strong storytelling and written communication skills.

Responsibilities

• Develop and execute marketing and content across our dealerships, departments and communities.
• Build and manage a multi-location content calendar.
• Create campaigns around business objectives and opportunities.
• Capture authentic photos and video using your phone; produce content for social platforms.
• Write social posts, website content, emails and newsletters.
• Coordinate outside photographers, videographers, and designers as needed.
• Review analytics and adjust campaigns based on results.

Skills

Content strategy

Social media management

Video storytelling

Analytics

Tools

Adobe Creative Suite

Website CMS

Email marketing

Video editing

Job description

Brand & Social Media Specialist

Bill Harris Dealerships
Ashland / Loudonville
Up to $60,000 annually for the right candidate, depending on experience and capability

We're Growing. And We're Looking for Someone Who Can Help Tell Our Story.

Bill Harris Dealerships is growing and evolving our marketing team, and we're looking for a Marketing & Content Manager who can recognize a good story, turn it into a plan, and get it in front of the right people.

This isn't a job where you wait for someone to send you a marketing request.

We're looking for someone who thinks:

What are our stores trying to accomplish?
What story are we telling?
What should we capture today?
Who needs to be involved?
What can we create once and use across multiple platforms?
Did it work?

We have three dealerships, hundreds of employees, thousands of customers, busy sales, service and parts departments, community involvement, events and plenty of personalities.

The challenge isn't finding things to talk about. It's recognizing the stories, organizing them and consistently getting them out there.

What You'll Do

You'll help develop and execute marketing and content across our dealerships, departments and communities.

• Build and manage a multi-location content calendar
• Develop campaigns around business objectives
• Proactively identify stories and content opportunities
• Capture authentic photos and video using your iPhone
• Create content for Facebook, Instagram, TikTok and YouTube
• Produce short-form and long-form content
• Write social posts, website content, emails and newsletters
• Interview employees, customers and community members
• Repurpose content across multiple platforms
• Manage website and email content
• Coordinate community events and marketing initiatives
• Get employees and managers involved when their participation is needed
• Review analytics and adjust based on results
• Coordinate outside photographers, videographers, designers and other vendors when needed

You’ll have freedom to experiment, but you’ll also be expected to stay organized, meet deadlines and follow through.

We're Looking for a Marketer & Storyteller First

You don't have to be a filmmaker, professional photographer or graphic designer.

We're looking for someone who is:

• Highly organized and proactive
• Personable and comfortable working with different personalities
• A strong communicator, writer and storyteller
• Creative, energetic and willing to experiment
• Comfortable coordinating multiple departments and locations
• Able to turn a business objective into a marketing idea
• Comfortable working independently and taking initiative
• Interested in community involvement and relationship building
• Comfortable using analytics to determine what's working

Most importantly, you should enjoy making things happen.

Your Phone Is Your Primary Camera.

Your Calendar Is Your Most Important Piece of Equipment.

We're looking for speed, authenticity and consistency over perfection.

If you can walk into a department, recognize a good story, grab your phone, get people involved, edit it and publish it while it's relevant, that's valuable.

You should be comfortable with:

• Facebook, Instagram, TikTok and YouTube
• Short-form and long-form content
• Basic video editing and graphic design
• Website content management
• Email/newsletter marketing
• Digital advertising fundamentals
• Social media analytics and performance measurement

Professional photography, videography, Adobe Creative Suite, advanced graphic design and advanced editing skills are positives—but they're preferred skills, not the centerpiece of this position.

What Success Looks Like

Six months in, we want to see structure, consistency and momentum.

Our content calendar is organized.
Our departments know what's coming.
Our employees are getting involved.
Our social channels consistently showcase our people, sales, service, parts, customers and communities.

Marketing isn't simply reacting to requests.

Instead, we want someone thinking:

"Here's what we're trying to accomplish. Here's the campaign. Here's the content we need. Here's who needs to be involved. Here's when we're publishing it. And here's how we'll know if it worked."

That's the mentality we're hiring for.

Your Background Doesn't Have to Be Automotive

We care more about what you can do than where you've done it.

We welcome candidates from backgrounds such as:

Hospitality Tourism Retail Sports Nonprofits Marketing Agencies Colleges Event Marketing Local Businesses Community Organizations

A specific degree or automotive experience isn't required if you can demonstrate the ability to engage people, organize moving pieces, find stories and produce results.

Why Bill Harris Dealerships?

We believe great businesses are built by taking care of great people.

Our team members are valued individual contributors, and we want them to know their work matters.

What Team Members Love About Working Here

Family Atmosphere — Family comes first. We support one another and treat people with respect.

You Matter Here — Your ideas, effort and contributions are important to our success.

Open-Door Leadership — Our owners and management team are accessible. Team members are free to talk with leadership at any time.

Great Earning Potential — We believe in rewarding people who bring value, take initiative and perform at a high level.

Benefits

• Medical, Dental & Vision Insurance
• Employer-Paid Life Insurance
• Retirement Savings Plan
• Paid Time Off
• Paid Holidays
• Paid Training
• Employee Discounts on Vehicle Purchases, Parts & Services

Ready to Tell Some Stories?

Three dealerships.
Hundreds of employees.
Thousands of customers.
Sales. Service. Parts.
Community involvement. Events.
Local relationships.
A lot of stories worth telling.

We're looking for someone who sees all of that and thinks:

"There's a lot we can do with this."

If you're organized enough to build the plan, outgoing enough to get people involved, creative enough to find the story, and motivated enough to get it published, would like to meet you.

*We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics