Digital Content & Marketing Specialist

Bismarck Motor Company; Bismarck (ND); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Allstate benefits & 4% retirement

Paid sick and vacation leave

State-of-the-art facilities and tech

Employee car wash at an unbelievable価格

Free coffee, tea, soda & water

Surprise goodies, food, company BBQs &

parties you won’t want to miss

Job summary

Bismarck Motor Company in Bismarck, ND is seeking a Digital Content & Marketing Specialist to join our marketing team. This hands-on role focuses on content creation, social media management, short-form video and website content, helping tell our story and showcase our people and community.

You will craft photos/videos, write captions, plan posts, monitor trends and support monthly campaigns across channels while ensuring our brand voice stays consistent and engaging for guests and team members.

Qualifications

• Social-media savvy and comfortable with Facebook, Instagram, TikTok and YouTube.
• Creative and naturally interested in content creation, storytelling and social media trends.
• Comfortable shooting and editing short-form video content.
• Able to see content opportunities in everyday moments — not just planned campaigns.
• A strong writer who can create engaging social captions and clear website copy.
• Highly organized with excellent attention to detail and time-management skills.
• Able to manage multiple projects, recurring responsibilities and time-sensitive deadlines.

Responsibilities

• Create content: Capture and create engaging photos, videos, graphics, Reels, TikToks, Stories and other digital content that showcases our people, culture, guest experience, community involvement, vehicles, services and what makes Bismarck Motor Company different.
• Manage social media: Help manage Bismarck Motor Company’s presence across Facebook, Instagram, TikTok, YouTube and other social platforms.
• Plan & publish: Develop content ideas, write captions, schedule posts and keep fresh, relevant content consistently flowing across our brands.
• Tell our story: Find creative ways to communicate who we are, what we do and why — not just what we're selling.
• Stay on top of trends: Identify social media trends, sounds, formats and content opportunities that make sense for our brand and audience.
• Manage website content: Keep website promotions, specials, banners, photos, employee information and other content accurate, relevant and up to date.
• Keep monthly marketing moving: Help execute changing monthly campaigns, offers, priorities and messaging across digital channels.
• Engage with our audience: Monitor social media comments, messages, reviews and engagement and respond or route communication appropriately.
• Support events & community involvement: Help promote dealership and community events and capture content before, during and after events.
• Protect the brand: Maintain a consistent brand voice, messaging and visual style across digital platforms.
• Support marketing projects: Work closely with the Marketing Director on campaigns, graphics, internal communications, employee recognition and other marketing initiatives.

Skills

Social-media savvy

Content creation

Storytelling

Video editing

Strong writing

Organized / time management

Job description

Bismarck Motor Company— Honda, Nissan, Hyundai and Volkswagen dealer in Bismarck and Mandan, ND — a locally owned automotive dealership proud to serve our North Dakota community.

Our goal is to provide an exceptional automotive experience built around our guests, our employees and our community. We believe in doing business the right way, working together as a team and continually finding ways to improve the experience we provide.

Our mission is to exceed our customers’ and employees’ expectations and earn their loyalty for a lifetime.

Job Description

Bismarck Motor Company is looking for aDigital Content & Marketing Specialistto join our marketing team. This is a hands‑on role focused oncontent creation, social media management, short‑form video and website content, along with supporting ongoing marketing initiatives.

At Bismarck Motor Company, our marketing isn't just about selling vehicles. It's about showingwho we are, what we do and why we do it— from the experience we provide our guests and the people behind our dealerships to our involvement in the community and the products and services we offer.

You’ll help bring that story to life across our digital channels while keeping our content current, engaging and consistent.

Create content: Capture and create engaging photos, videos, graphics, Reels, TikToks, Stories and other digital content that showcases our people, culture, guest experience, community involvement, vehicles, services and what makes Bismarck Motor Company different.

Manage social media: Help manage Bismarck Motor Company’s presence across Facebook, Instagram, TikTok, YouTube and other social platforms.

Plan & publish: Develop content ideas, write captions, schedule posts and keep fresh, relevant content consistently flowing across our brands.

Tell our story: Find creative ways to communicate who we are, what we do and why — not just what we're selling.

Stay on top of trends: Identify social media trends, sounds, formats and content opportunities that make sense for our brand and audience.

Manage website content: Keep website promotions, specials, banners, photos, employee information and other content accurate, relevant and up to date.

Keep monthly marketing moving: Help execute changing monthly campaigns, offers, priorities and messaging across digital channels.

Engage with our audience: Monitor social media comments, messages, reviews and engagement and respond or route communication appropriately.

Support events & community involvement: Help promote dealership and community events and capture content before, during and after events.

Protect the brand: Maintain a consistent brand voice, messaging and visual style across digital platforms.

Support marketing projects: Work closely with the Marketing Director on campaigns, graphics, internal communications, employee recognition and other marketing initiatives.

Qualifications

You don't need to check every box, but you'll be successful in this role if you are:

Social-media savvy and comfortable with Facebook, Instagram, TikTok and YouTube

Creative and naturally interested in content creation, storytelling and social media trends

Comfortable shooting and editing short‑form video content

Able to see content opportunities in everyday moments — not just planned campaigns

A strong writer who can create engaging social captions and clear website copy

Highly organized with excellent attention to detail and time-management skills

Able to manage multiple projects, recurring responsibilities and time-sensitive deadlines

Comfortable in a fast-moving environment where promotions, priorities and content needs change frequently

Outgoing and comfortable working with different people and departments to create content

Additional Information

The Perks We Offer:

• Allstate benefits & 4% retirement contributions
• Paid sick and vacation leave
• State-of-the-art facilities and technology
• Employee car wash at an unbelievable price
• Free coffee, tea, soda & water — all the hydration you need!
• Surprise goodies, food, company BBQs & parties you won’t want to miss!

Our Commitment to You:

• Unconditional dedication to your excellence
• Respect for what makes you unique
• Encouraging you to give back to your community
• Supporting your lifelong learning and growth
• Honesty and integrity in every decision
• Supporting you and your family

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