Brand & Performance Copy Lead — Narrative & Growth

Lutron Electronics Co., Inc; Conshohocken (Montgomery County); On-site; USD 90,000 - 120,000; Full time

Job summary

Lutron Electronics Co., Inc is seeking a Copywriting Manager (Brand & Performance) at its Conshohocken, PA office. In this role, you will lead the development of messaging that strengthens brand equity and drives measurable business results. You will oversee copy across the full customer journey, ensuring messages reflect Lutron’s distinctive voice while delivering clarity and relevance.

The ideal candidate has over 15 years of experience in copywriting and a strong background in brand storytelling and performance marketing. You'll mentor writers and collaborate closely with teams to deliver high-impact experiences that engage customers.

Qualifications

• Bachelor’s degree with minimum cumulative 3.00 GPA required.
• Minimum 15 years experience in copywriting across brand and performance marketing.
• Experience with digital marketing channels including paid media, web, email, and CRM.

Responsibilities

• Lead strategy and execution of brand and performance copywriting across campaigns.
• Own copy development across integrated campaigns, digital and physical experiences.
• Establish frameworks for A/B testing and continuous optimization of copy.

Skills

Copywriting

Brand storytelling

Performance marketing

SEO principles

Digital marketing

Education

Bachelor’s degree

Tools

Design software

Project management software

Job description

Lutron Electronics Co., Inc is seeking a Copywriting Manager (Brand & Performance) at its Conshohocken, PA office. In this role, you will lead the development of messaging that strengthens brand equity and drives measurable business results. You will oversee copy across the full customer journey, ensuring messages reflect Lutron’s distinctive voice while delivering clarity and relevance.

The ideal candidate has over 15 years of experience in copywriting and a strong background in brand storytelling and performance marketing. You'll mentor writers and collaborate closely with teams to deliver high-impact experiences that engage customers.