Brand & Performance Copy Lead

Lutron Electronics; Conshohocken (Montgomery County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Benefits and educational opportunities

Job summary

Lutron Electronics is seeking a Copywriting Manager (Brand & Performance) to join the Communications team at their Conshohocken, PA office. This role leads messaging development to strengthen brand equity and drive business results, focusing on brand storytelling and performance marketing.

The ideal candidate will have at least 15 years of experience in copywriting, including leadership roles and expertise in digital marketing channels. Lutron offers competitive compensation, benefits, and opportunities for growth in a dynamic organization.

Qualifications

• Bachelor’s degree with a minimum cumulative 3.00 GPA required.
• Minimum 15 years experience in copywriting across brand and performance marketing.
• Experience with digital marketing channels including paid media, web, email, and CRM required.

Responsibilities

• Lead the strategy and execution of brand and performance copywriting across campaigns.
• Own copy development across integrated campaigns, digital experiences, and paid media.
• Establish frameworks for A/B testing and performance measurement of copy.

Skills

Copywriting

Performance marketing

Team leadership

Audience insights

SEO principles

Education

Bachelor’s degree

Tools

Design software

Project management software

Job description

Lutron Electronics is seeking a Copywriting Manager (Brand & Performance) to join the Communications team at their Conshohocken, PA office. This role leads messaging development to strengthen brand equity and drive business results, focusing on brand storytelling and performance marketing.

The ideal candidate will have at least 15 years of experience in copywriting, including leadership roles and expertise in digital marketing channels. Lutron offers competitive compensation, benefits, and opportunities for growth in a dynamic organization.