Brand Partnerships Sales Manager

sportsYou; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

sportsYou is seeking a motivated partnerships professional to own the full lifecycle of brand partnerships, managing active campaigns and client relationships from onboarding through renewal.

You will drive new business development, create sales materials, and present strategies tailored to client objectives, contributing directly to revenue growth and platform adoption in youth sports media.

Qualifications

• 2–3+ years in media sales, digital advertising, or brand partnerships.
• Strong experience in active campaign management and client retention.
• Proven track record of hitting or exceeding revenue targets.
• Experience managing the full sales cycle: prospecting, pitching, negotiating, and closing.
• Strong presentations and communication skills; tailored messaging to audiences.
• Familiarity with CPM-based pricing, media planning, and agency/brand buying processes.
• Experience with CRM tools and pipeline management.
• Self-starter who thrives in a lean environment.

Responsibilities

• Own and manage active brand partner relationships from onboarding to renewal.
• Develop proposals, media plans, and campaign strategies aligned with client objectives.
• Coordinate with operations to ensure campaigns meet commitments.
• Conduct performance check-ins and surface upsell opportunities.
• Serve as liaison between clients and internal teams throughout campaigns.
• Prospect and qualify new brand partners across target categories.
• Develop outreach to agencies, media buyers, and brand-direct contacts.
• Build and manage a structured sales pipeline with revenue forecasts.
• Research market trends to inform sales strategy.
• Create sales collateral including rate cards, media kits, case studies, and one-sheets.
• Develop presentations translating platform data and audience insights into advertiser value.

Skills

Media sales experience

Client relationship management

Pipeline management

Presentations

Sales strategy

CRM proficiency

Ad/brand partnerships

Youth sports familiarity

Tools

CRM software

Job description

sportsYou is the #1 communications platform for high school athletics, reaching 3.5M monthly active users across student-athletes, parents, coaches, and administrators nationwide. We recently opened our doors to brand partners, and are seeking a motivated individual to support the continued growth of our partnerships business.

About the Role

This role owns the full lifecycle of our brand partnerships. The majority of your time will be spent managing active campaigns and client relationships, ensuring partners see results and grow their investment over time. You'll also drive new business development and create the materials that bring new partners on board. Your work directly drives revenue and shapes how brands experience sportsYou.

What You'll Do

Client Management

• Own and manage active brand partner relationships, serving as the primary point of contact from onboarding through renewal
• Develop and present proposals, media plans, and campaign strategies tailored to each client's objectives
• Coordinate with operations to ensure campaigns are set up correctly and delivering against commitments
• Conduct regular performance check-ins with clients and surface opportunities for upsells or expanded investment
• Serve as the day-to-day liaison between clients and internal teams throughout the life of each campaign

Business Development

• Prospect and qualify new brand partners across target categories.
• Develop and execute outreach to agency holding companies, media buyers, and brand-direct contacts
• Build and manage a structured sales pipeline with clear stages, timelines, and revenue forecasts
• Research market trends, competitor positioning, and category opportunities to inform sales strategy

Marketing Materials

• Create and maintain sales collateral including rate cards, media kits, case studies, and one-sheets
• Develop compelling presentations that translate platform data and audience insights into advertiser value
• Collaborate with leadership to refine positioning, packaging, and go-to-market messaging

What We're Looking For

• 2-3 + years in media sales, digital advertising, or brand partnerships
• Strong experience in active campaign management, client retention, and growing accounts over time
• Proven track record of hitting or exceeding revenue targets
• Experience managing the full sales cycle: prospecting, pitching, negotiating, and closing
• Strong presentation and communication skills with the ability to tailor messaging to different audiences
• Familiarity with CPM-based pricing, media planning, and standard agency/brand buying processes
• Experience with CRM tools and pipeline management
• Self-starter who thrives in a lean environment where you build the playbook as you go
• Experience in youth sports, education, or family-focused media is a plus

Why sportsYou

• Ground-floor opportunity to build the sales engine for an advertising business with proven product-market fit
• Direct influence over revenue strategy and how the business goes to market
• A mission that matters: connecting brands with families through the communities they care about most, while providing an essential service to High School families that enhances their sports experience