Brand Partnerships Manager (YouTube)

SUMO; United States; Remote; GBP 50,000 - 75,000; Full time

Job summary

SUMO, a digital media business representing a portfolio of well-known YouTube channels with global audiences, is seeking a Brand Partnerships Manager to drive sponsorship revenue across short-form content. This is a hands-on role combining new business development, relationship management, creative pitching and campaign delivery.

You will identify opportunities, pitch compelling sponsorship proposals, manage relationships with brands and agencies, and collaborate with creators and internal teams

Qualifications

• Proven experience in brand partnerships, influencer marketing, branded content sales or digital media partnerships.
• Established network of brand and agency contacts with ability to generate new opportunities.
• Strong track record of sourcing, pitching, negotiating and closing commercial partnerships.
• Solid understanding of short-form content across YouTube Shorts, Instagram Reels and TikTok.
• Experience developing creative proposals that align with brand objectives and audience interests.

Responsibilities

• New Business Development: Identify, approach and secure new brand partners, driving sponsorship revenue across short-form social content.
• Brand & Agency Relationships: Build and maintain strong relationships with brands, influencer marketing agencies, media agencies and key industry decision-makers.
• Commercial Partnerships: Develop and pitch creative sponsorship proposals, from individual branded content activations to larger, multi-platform partnerships.
• Revenue Generation: Manage the full sales process, from prospecting and pitching through to negotiation, closing and achieving agreed revenue targets.
• Pipeline Management: Build and maintain a healthy pipeline of opportunities, tracking outreach, commercial conversations and revenue forecasts.
• Campaign Management: Collaborate with creative and production teams to ensure campaigns are delivered successfully, on brief and on time.
• Client Growth: Identify opportunities for repeat business, renewals and long-term commercial relationships.

Skills

Brand partnerships

Influencer marketing

Digital media partnerships

Sales & negotiation

Relationship building

Tools

CRM

Job description

Location: Remote

Employment Type: Full-time

Brand Partnerships Manager – Short Form Content

About the Opportunity

We're working with an established and growing digital media business representing a portfolio of well-known YouTube channels with significant global audiences.

With a strong presence across digital and social platforms, the business is continuing to expand its commercial offering and is looking for an experienced Brand Partnerships Manager to drive sponsorship revenue across short-form content.

This is an exciting opportunity for a commercially driven individual with a strong network of brand and agency contacts, a passion for creator-led content and a proven ability to turn relationships into successful commercial partnerships.

The Role

As Brand Partnerships Manager, you'll be responsible for identifying and securing new commercial opportunities across YouTube Shorts, Instagram Reels and TikTok.

Working closely with creators and internal teams, you'll develop and pitch compelling partnership opportunities that align with brand objectives and deliver engaging content for audiences.

This is a hands-on role combining new business development, relationship management, creative pitching and campaign delivery.

Key Responsibilities

• New Business Development: Identify, approach and secure new brand partners, driving sponsorship revenue across short-form social content.
• Brand & Agency Relationships: Build and maintain strong relationships with brands, influencer marketing agencies, media agencies and key industry decision-makers.
• Commercial Partnerships: Develop and pitch creative sponsorship proposals, from individual branded content activations to larger, multi-platform partnerships.
• Revenue Generation: Manage the full sales process, from prospecting and pitching through to negotiation, closing and achieving agreed revenue targets.
• Pipeline Management: Build and maintain a healthy pipeline of opportunities, tracking outreach, commercial conversations and revenue forecasts.
• Campaign Management: Collaborate with creative and production teams to ensure campaigns are delivered successfully, on brief and on time.
• Client Growth: Identify opportunities for repeat business, renewals and long-term commercial relationships.

About You

• Proven experience in brand partnerships, influencer marketing, branded content sales or digital media partnerships.
• An established network of brand and agency contacts, with the ability to generate new commercial opportunities.
• A strong track record of sourcing, pitching, negotiating and closing commercial partnerships.
• A solid understanding of short-form content across YouTube Shorts, Instagram Reels and TikTok.
• Experience developing creative proposals that align with brand objectives and audience interests.
• Commercial confidence when discussing budgets, pricing, campaign deliverables, usage rights and exclusivity.
• Excellent communication, negotiation and relationship-building skills.
• A proactive, entrepreneurial mindset with the ability to manage multiple opportunities simultaneously.
• Strong organisational skills and experience using CRM or project management tools.

If this sounds like you, we would love to hear from you!